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Visit California continues its outreach program in India
  • November 2014

As part of the Brand USA ‘Discover America’ Educational Seminars, Visit California recently conducted a training programme for travel agents in Ludhiana.  This was the first promotional initiative of Visit California’s in Ludhiana, the one of the fasted growing 3 tier city in Punjab.

An impressive 50 travel agents from the Punjab city were present in the seminar that provided them an ideal platform to find information on the Golden State of California.

Accounting for 28% market share of Indian visitors to the US, 240,000 Indians visited California in 2013 - an increase of 26% over 2012.  Indian visitor arrivals are forecasted to grow by another 14% in 2014 with 339,000 projected arrivals by 2017. Indian visitors’ average length of stay in California is 21 days. Visit California was also a part of nine educational programs in the major metro cities and tier two cities of India, in the fiscal year 2013-2014.

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