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Air Transport and Tourism to Grow Together
  • October 2013

The 2013 UNWTO and WTM Ministers´ Summit at the World Travel Market (WTM) will put a spotlight on the essential connection between air transport and tourism, debating the challenges and opportunities of promoting higher policy coordination between aviation and tourism.

Air transport, being an important factor in outbound or inbound tourism, plays a vital role in foreign tourist arrival in India. Therefore, the discussions on the matter must be considered as important for the tourism industry in the country. New alliances with tourism boards and airlines all around the world is needed  to boost the business. The International Air Transport Association (IATA) called on all partners and stakeholders involved in passenger travel to work together to deliver greater value to passengers. This is a remarkable decision that will encourage travellers all around the world to visit foreign countries.

Air travel is one of the major part, travellers worried about in their journey. Addressing their issues is the most important thing for the sector to grow their business. According to IATA Director General and CEO, Mr. Tony Tyler, Aviation makes possible $2.2 trillion worth of economic activity and supports about 57 million jobs around the globe. Every day more than 8 million passengers take advantage of the safety, speed and convenience of air travel. Therefore, any new strategy implemented will work as a catalyst that makes big changes.

The alliances by airlines also play a major part in air transport. The recent joining of Qatar Airways in “Oneworld” shows a positive approach by major airlines that hold major part of the market share. These alliances give the consumer better offers, which encourage them to travel frequently. The initiatives by WTM and IATA are expected to give new possibilities for air transport and tourism to grow together. Let's hope for a better connected world that encourages people to travel and make the tourism industry to grow to a new level.

 
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