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Munnar Destination Makers - A progressive tourism association.
  • May 2017

Munnar is one of the best hill destinations in Kerala- God’s Own Country. The calm and beautiful hilly terrain of the state is always in the news for various negative and positive aspects recent past. At one side this destination is the most crowded domestic attraction and tourist from all walk of life is floating to Munnar like its misty clouds and in the other side the encroachments and illegal construction of Resorts destroys this pristine environment.   All political parties and media in the state is also to ponder the possibilities to dig out any unturned stones for their favour. In all means ultimately its all affects the tourism prospects of the state.

Fortunately, in the midst of these never ending controversies, a new initiative emerged from this region, with the support of many hotels and resorts in the region. Around 50 of the young and dynamic professionals of the hospitality industry in Munnar and surrounding area has started to explore the possibilities of team work to make the destination an unforgettable holiday option for the tourist.

They are the “Munnar Destination Makers’, fondly called as MDM. 

The first initiative of MDM leaders has tried to reduce the usage of plastic pet bottles in their respective resorts. They installed most advanced UV filtered and ozonised drinking water purifiers and reusable glass bottles with modern clip caps in guest rooms and restaurants. Initially many of the stake holders in the group have few doubts and inhibition towards these experiments. But the end results are amazing. Majority of the guest are welcomed this novel idea and stars using this facilities. At the end of the results the group members of the initiatives is amazed after they reviwed the first months of their experiments. The member resorts have saved more than 200000 pet bottles within a month. Munnar has more than 300 hotels and resorts and out of these only 50 members have come together for noble cause and they already proven to save 2 lakhs plastic bottles in a month, which ultimately pollute the pristine nature of the Western Ghats.  

Dr. Venu V IAS, Principal Secretary of Kerala Tourism has overwhelmed to see this initiative and said, “ If a group of 50 can do wonders like this in Munnar, I am sure in near future this will create some magic effects in other destinations also. He congratulated the team behind MDM, while inaugurating this organsiation’s first marketing drive at UDS Kovalam recently.  Mr. Vimal Roy Viwswambaran, President of MDM welcomed the gathering and Mr. Shailesh Nair, MD of Green Earth Resorts has presented the road map of the MDM to the Travel trade of Kerala. Mr. Sreekumara Menon, Secretary, Association of Tourism Trade Organisation of India ( ATTOI) and Mr. Dileep Pottamkulam, President, Munnar Hotel & Resorts Owners Association, Mr. Praveen Muralidharan, Director, Eco Tones Resorts Munnar and Mr. Abbas, Secretary of MDM are also present on the occasion at Kovalam. While in Kochi Mr. Abraham George, President, Kerala Travel Mart Society inaugurated the MDM road show.  

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