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SMART MUNNAR- to show case hill station as a RT Destination.
  • August 2017

An initiative of likeminded hoteliers in and around Destination Munnar, to market and promote Destination Munnar and their hotels collectively in a responsible manner has started during the year 2015. To strengthening the mission further and aspirations for tourism in Munnar, the fellow hoteliers felt an association has to be created and the same is registered in the month of October 2016 with the name “ SMART”-SHOWCASE MUNNAR’s ASSOCIATION FOR RESPONSIBLE TOURISM.

The idea has been shared with a few and appreciated by all , within few days a consortium of 15 hotels - within a radius of 8 km around Munnar , enjoying the ambience and climate of real Munnar - breathtakingly beautiful tea town, the idyllic tourist destination in God's own country -has been formed.

Recently the newly formed association has showcased their products and destination Munnat at Ramada Kochi Resorts & Spa Kochi, the commercial hub of Kerala. Mr. Kouchouseph Chittilappilly, Chairman & Founder of V Guard group has inaugurated the vent in the presence of Mr. Abraham George, President, KTM Society, Mr. Viju Jacob, Managing Director, Synthite group, Mr. Radhakrishnan, Managing Director, The Tall Trees Munnar. Mr. Aju Jacob Varghese, President of SMART Munnar has welcomed the gathering while Mr. Vinod Vattekkat, Secretary has proposed vote of thanks. More than 300 participants from Travel, Tourism, Airline, Hospitality and other corporate houses were participated and witnessed the beautiful thematic presentation of the hill destination.

The growth of tourism in Munnar, over the past decade has led to the need for a collective body to showcase what Munnar has to offer and also to make the travel trade partners aware about the accommodations enjoying the real Munnar ambience and climate.

To showcase the specialties of this unique hill station, gifted by Mother Nature to the travel world. To be different from other such organizations by creating a good and long term business relationships with the travel trade fraternity around the globe and to function as a platform for interaction of thoughts and experiences.

The members are Aranyaka Resorts, Bellmount Resorts, Clouds Valley, Devonshire Greens, Eastend Hotels & Resorts, Fragrant Nature, Grand Plaza, Green Ridge Holiday Homes, Hotel Hillview, Le Celestium, Plum Judy, Silver Tips, T and U Resorts, The Tall Trees Resorts and Westwood Riverside.


SMART is a non- political , non-governmental and non-profit organization dedicated to furthering the cause of healthy and positive tourism growth in destination Munnar . Its members will practice and showcase sound business principles  and maintain high level of ethical standards within the travel trade, to sustain and convert  Munnar as a responsible hill tourism destination .

SMART conducts regular roadshows in major cities under the name SHOWCASE MUNNAR for destination promotion, organizes FAM trips in association with travel agents associations and tour operators to promote , maintain and stimulate tourism growth in Munnar, organize campaigns to educate the Travel agents and travelling public regarding the unique features of Munnar  and organizes seminars , workshops and studies in the interest of the tourism and hotel industry .


close to the most sought-after wild-life sanctuaries of South India , Unique Munnar - well placed on the lap of Western Ghats mountain range - now a UNESCO world heritage site and one of the eight ‘hottest hotspots’ of bio-diversity has something for everyone. With its incomparable charm and the richest green tropical rainforests, is calm, sere, peaceful place for repose, where one can enjoy tranquility to the last drop .

A confluence of three river systems - literally speaking - that’s what Munnar means . Not surprising then that Munnar is dotted with lakes, reservoirs and mountain streams.

This realm of tea through some fortuitous geography is conveniently close to a host of attractions . National parks, an exotic sandal-wood forest, Endangered mountain goats, enchanting hill stations, bird sanctuary and Asia’s first and breathtaking arch-dam. Among the exotic flora found in the forests and grasslands here is the Neelakurinji. This flower which bathes the hills in blue once in every twelve years, will bloom next in 2018. Munnar also has the highest peak in South India, Anamudi, which towers over 2,695 m. Anamudi is an ideal spot for trekking.


The beautiful tea covered area that we see today was a completely virgin tract covered with thick forest until 1879, when Mr. J.D. Munro and Mr. A.W. Turner formed the North Travancore Land Planting and Agricultural Society and started planting crops like sisal, coffee, cardamom, etc.

Then, in the year 1897, Finlay Muir & Co. of Glasgow became interested in this area & formed the Kanan Devan Hills Produce Co. Ltd. Thus the flagship company KDHP was formed, and its two subsidiaries - the Anglo-American Direct Tea Trading Company & the Amalgamated Tea Estates Company - formed subsequently, became more interested in the development and cultivation of tea among all other crops. Now tea plantations covers over 30,000 hectares !

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