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Kenya eyes 12-15% growth in footfalls from India
  • February 2018

 Kenya Tourism Board showcased Kenya’s authentic experiences at the Outbound Travel Mart (OTM) 2018 in Mumbai, India through various presentations and round table discussions which provided a business networking platform for the Kenyan travel trade to engage with their Indian counterparts. Kenya Tourism Board (KTB), in partnership with 10 members of the Kenya travel trade, participated in the Travel Mart.

Among the members of the Kenya travel trade that have confirmed participation in OTM 2018 include Wildtrek Safaris, Safari Trails, Golden Holidays and Travel Company and Golden Holiday Travel, Vintage Africa, Silverbird Safaris, Shian Tours, African Trotter and Serena Hotels.

KTB Chief Executive Officer, Dr. Betty Radier said, “the show provides Kenya with a gateway to the high spending 22 million outbound adventurous Indian travelers. She said KTB will position Kenya both as a high value tourist destination offering value for money and also the ultimate destination for Meetings, Incentives, Conferences and Exhibitions (MICE) for Indian groups and for those looking to do weddings and /honeymoon in Kenya.”

India is Kenya’s third largest tourism source market, accounting for 6.5 percent of tourist arrivals to Kenya as at October 2017 and is expected to grow by 12-15 per cent this year.

Kenya is well positioned to take a major share of India’s growing travel market, which is endowed with breath-taking landscapes, a magnificent range of captivating wildlife, a beautiful coastline that offers diverse magical experiences, an array of enriching cultural encounters, exquisite cuisine, and so on.

Dr. Radier also noted that adventure tourism is one of the segments which is very rapidly picking up in India and for Kenya, it is going to be a major growth driver. For the adventure lover, Kenya offers a wide variety of outdoor experiences as well.

The Indian travel & tourism market is on the verge of becoming one of the fastest-growing markets in the world. The United Nations World Tourism Organization (UNWTO) predicts that by 2020, there will be over 50 million outbound travelers from India. The Indian travel and tourism market thus offers enormous potential for future growth in outbound travel.

Tourism India, India' s Travel & Tourism Magazine, Kerala , India

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