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India and Kerala Tourism shines at PATA Gold Awards 2017
  • July 2017

Incredible India campaign, Go Beyond and Kerala - God’s Own Country marketing campaign, Film Tourism Brochures has won this year’s PATA Gold award along with Hong Kong Tourism, Korea Tourism and Malaysia Tourism.

Winners of the PATA Grand and Gold Awards 2017 are announced by Dr. Mario Hardy, CEO of Pacific Asia Travel Association (PATA), today, on July 27, 2017 at their head quarters at Bangkok, Thailand. The award distribution ceremony will takes place on Friday, September 15 during PATA Travel Mart 2017 in Macao SAR.

Korea Tourism Organization has bagged the Grand award for Marketing campaign for its ‘Korea Visits You’ while  Accor Hotels Asia Pacific wins the Environmental award for its ‘Drive the Change towards Positive Hospitality.

Hotel ICON, Hong Kong SAR will receive the 2017 PATA Grand Award for Education and Training for its ‘Being Brilliant Together’ initiative and Sofitel Legend Metropole Hanoi is the winner of the PATA Grand award in the Heritage and Culture category.

Ministry of Tourism, Government of India has won PATA Gold award in Marketing Media category (in Travel Advertisement - Print Media) for their “Go Beyond” campaign while Kerala Tourism bagged Marketing Media - Consumer Travel Brochure Gold award for their Film Tourism Brochure, which show cases the film tourism possibilities in God’s Own Country.

The other PATA Gold award winners are Hong Kong Tourism Board for its Best of All, It’s in Hong Kong New Brand Campaign (Marketing - Primary Government Destination), Tourism Western Australia for its Just Another Day in WA in Marketing - Secondary Government Destination category.

Air China wins Marketing - Carrier award along with Macao Government Tourism Office - Melco Resorts & Entertainment for its Hunan TV’s Reality Show up Idol II at Melco Resorts in Marketing - Hospitality segment.

PATA Gold award for Marketing - Industry segments has two winners includes, gone to Eastern Sunrise Spectacular Show, Rizhao, Shandong Province, China and ECA2, France while Resorts World at Sentosa, Singapore clinched their PATA Gold award in Marketing - Young Travellers category for its USS Halloween Horror Nights 6.

PATA Gold Award 2017 in Environment - Ecotourism Project has won by  Elephant Hills Luxury Tented Camps, Thailand along with Sands ECO360 Global Sustainability Program and Macao Government Tourism Office - Sands China Ltd in Corporate Environmental Programme category.

Tourism Bureau, Chinese Taipei will receive the  Environment Education Programme award for their Jingzaijiao Tile-paved Salt Fields and Tourism Authority of Thailand for its Village to the World in Corporate Social Responsibility category.

Heritage and Culture category awards winners includes Langkawi Development Authority (LADA), Malaysia for its Langkawi UNESCO Global Geopark and Thai Show 2013 Co.,Ltd for its Muay Thai Live Bangkok.

The Frangipani Langkawi Resort and Spa, Malaysia wins Education and Training category gold award for its   Educating, transferring skills and knowledge, creating awareness and training on sustainability.

PATA Gold Award 2017 for various Marketing Media segments will go to Macao Government Tourism Office - Sands China Ltd for The Parisian Macao Grand Opening ( Travel Advertisement Broadcast Media), Jetwing Travels, Sri Lanka for its Island Diaries ( Marketing Media - Promotional E-Newsletter), Tourism Malaysia for their International Trade 2016 Posters (Marketing Media - Travel Poster ), Cox and Kings, India for its Forever Young (Marketing Media - Social Media), Guam Visitors Bureau for its  2016 Shop Guam e-Festival Mobile Campaign (Marketing Media - Mobile Travel Application),  Ras Al Khaimah Tourism Development Authority, UAE for their campaign  Ras Al Khaimah: Beyond A Journey (Marketing Media - Promotional Travel Video) and Hong Kong Tourism Board for its Best of all, it’s in Hong Kong’ Campaign Site Entry( Marketing Media - Web Site). PATA Gold award for Marketing Media - Public Relations Campaign has bagged by  It's more fun in the Philippines and Beautiful Destinations, USA


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