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Adventure and Activity based tourism; next bet for Kerala
  • August 2017

Kerala Tourism is all set to bring out a proper plan and strategy to develop, Adventure and Activity (AA) based Tourism products with new bench marks in quality, traditional and modern adventure and activities, resource map for the AA in Kerala , safety and security guidelines, stringent guidelines for license etc.  

The Government will announce soon its new State Tourism Policy 2017, which will focus on promoting adventure and activity-based tourism in a big way. The change in strategy is aimed at attracting more New Gen visitors and adrenaline seekers  to the state. In the run-up to the promotion of adventure and activity-based tourism, Kerala is Tourism is scheduled to conduct a one day brain storming session of AA providers, various government department officials and other tourism industry stake holders at Mascot Hotel, Thiruvananthapuram on August 4, 2017.

Mr. Kadakamplally Surendran, Minister for Tourism will inaugurate the workshop. Dr. Venu V IAS, Principal Secretary Tourism will present the Road map for Adventure and Activity based tourism in the state.  Mr. H. Nagesh Prabhu, Prinicpal Chief Conservator of Forest will be the Guest of honour. Mr. P. Balakiran IAS, Director, Tourism, Mr. Rahul R. MD, KTDC, Mr. Abrham George, President, KTM Society, Mr. Ravisankar.K.V, Managing Editor, Tourism India and Mr. Jafar Malik IA, ADG, Kerala Tourism will speak on various themes.

Commander Sam T Samuel, Adventure Tour Operators Association of India representative will present the Keynote paper for discussion. Later delegates of the workshop will split in to four group and discuss Water, Sky, Road, Farm, Village Life Experience and Forest Based activities.

During the workshop, stringent guidelines will formulate for the safety and security aspects in all areas of Adventure and Activity   based Tourism in the state. The specific guidelines for the future Adventure and Activity based tourism development will be put in place, which will be in tune with international standards.

First time the state is evolving its own set of guidelines in the adventure and activity-based tourism sector after consultation with various stake holders including various government departments such as Forest, Police, Fire & Safety, Ports, Minor irrigation, Health and Sports & Youth Affairs. Kerala Tourism department is expecting to bring out a solid vision document for the state tourism sector development    through this workshop.  We thought that before bringing out the guidelines in AA, proper planning and discussions with various stake holders will bring new perspectives and better outline, without harming or destroy our nature and culture, said Dr. Venu V IAS, Princiapl Secretary, Tourism.

According to Mr. P. Bala Kiran IAS, Director of Kerala Tourism, “Implementing strict safety and security standards for adventure and activities in the state tourism sector is the need of the hour. If any accident occur in the state due to negligence from the providers or facilitators would earn a black mark for the entire state’s tourism sector.  The out come of the brain storming session is also expected to instill confidence among tourists and also attract established and genuine players in Adventure and Activity based tourism segment”  

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