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  • April 2018
VIDLI Kamats Restaurants, the Mumbai based restaurant chain which operates under brands “Vithal Kamats Original Family Restaurants” and “Kamats Original Family Restaurants” plans to expand its presence to 30 more outlets this year. Kamat Group presently operates chain of 60 restaurants in the quick-serve format at various locations on national highways, state highways and cities. The company which has been targeting the affordable pure vegetarian restaurant market in categories of family dining and food mall outlets has now launched Vidli Vada by Kamats Kiosk.
Vikram Kamat, Chief Mentor, Kamat Restaurants says, “Kamats, synonymous with healthy and hygienic vegetarian food has emerged as a symbol of quality, originality and trust. A key factor for our success has been variety of world class menu with competitive pricing that caters to a wide market. We are extremely thrilled to expand our presence across Maharashtra while also penetrating in newer territories nationally. Vidli Kamats is the largest Pure Vegetarian chain of restaurants in India and is soon looking at expanding aggressively in international markets as well”. 
The company has mapped out areas of expansion that will be mix of company owned and franchised restaurants. In the first half of 2018 Kamats will open outlets in Ahmednagar, Khopoli, Satara, Padga, Khandala, Dindoli, Surat, Waghunde, Nipani, Kolhapur, Nanded, Indapur, Vani-Nashik and Nashik-Sinner. The flagship restaurant will also roll out its second outlet in Mumbai at Chakala, Andheri next month. By 2019 Kamats Restaurants is expected to have total of 150 outlets with key expansions planned in Gujarat, Rajasthan, Delhi and Madhya Pradesh.  
Apart from the planned expansion the company is also working on new trends and concepts in the market. Vidli Vada by Kamats Kiosk is the latest format launched by the company specifically designed for space constraints to serve variety of piping hot Idli’s and Vada’s. Vidli Vada by Kamats will penetrate its reach across leading metros, tier 1 and tier 2 cities offering super hygienic Kiosk at a very affordable price, thereby presenting huge opportunities in the near future.   
Chandrakant Shetty, CEO, Kamat Restaurants says, “Having captured a huge market space in the family dining category we have now launched Vidli Vada by Kamat’s Kiosk. The latest concept will introduce wholesome and delicious Idli, Vada & dosa that will delight our patrons. VIDLI Vada is a completely flameless ‘fire free’ cooking concept developed by our team of experts. We presently have 40 outlets in Mumbai with the flagship located at Andheri East. With 30 popular vegetarian dishes in just 60 sq ft space VIDLI Vada aims to make South Indian food available in each and every corner of high footfall zones nationally”.
The key success of Kamats Restaurants is wide variety of quality food, fresh ingredients, distinctive flavours that are served in hygienic surroundings. Since 2013 Kamats has started expanding its restaurant chain and concentrated on standardizing its products and services through centralized purchasing and training system. The company has captured a dominant share in the organized vegetarian family restaurant space, growing impressively by the years.


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