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ATOAI announced 2018 as The Year of Adventure Tourism
  • January 2018

ATOAI aims double digit growth in Adventure Tourism

On the behest of Adventure Tour Operators Association  of India ( ATOAI) , MOT announced 2018 as “The Year of Adventure Tourism”. The Association will spearhead various activities across the country to promote adventure travel to celebrate the year of adventure tourism. “The goal is to double the adventure travel in the country in the next two years,” Said Mr. Swadesh Kumar-President ATOAI on the announcement.

For past few years the focus of ATOAI has been creating widespread awareness about adventure tourism being one of the important facets of tourism in the country and the need to promote India as one of the most popular adventure tourism destinations in the world.  India as an adventure tourism destination has grown in popularity both in the domestic and international market. The celebration of 2018 as Year of Adventure Tourism will greatly help in achieving the goals which ATOAI has set.

ATOAI is aiming to have a series of events, road shows in India and overseas, FAM trips for international adventure tour operators as well as travel media to mark the celebrations. ATOAI has already given a wish list to MOT for holding the events like India Adventure Summit in April 2018, ATTA- Adventure Next in Panchmarhi, Madhya Pradesh, and are also planning to bid for PATA Adventure Travel Mart and Conference in India to be held next year.

ATOAI is making all efforts to increase their membership across the country from the present strength of 450 to 2000 by the end of 2018. They are also coordinating with Adventure Tour Operators Associations in smaller towns, making them their Affiliate members through which reaching to their members to come in the fold of ATOAI.

ATOAI and its members have always been in the front when it comes to the safety of the clients. Today there are many deaths annually due to negligent operators not operating within laid down guidelines. It is ATOAI’s duty to make sure that these accidents and fatalities are reduced to a minimal if not Zero. ATOAI team has prepared a version 2 of the Safety Guidelines for adventure tourism. MOT has circulated these guidelines in all states, a meeting was held on 27th December where these guidelines were shared and discussed with the representatives of all Indian states. MOT has given them two weeks to come back with any changes/additions. After which the guidelines will be implemented across all Indian states.

Tourism India, India’s  Travel &Tourism Magazine, Kerala, India

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