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The relevance of story-telling in reporting
  • January 2018

International and local journalists from renowned media outlets completed a media training workshop in Kasane, Botswana, to enhance their knowledge on sustainable tourism and wildlife and analyze the impact of their work and their contribution to the topic. About 30 journalists convened at Kasane, Botswana to debate the role of the media in advocating sustainable tourism and wildlife conservation as its major asset.

The workshop is part of the activities of the UNWTO/Chimelong Programme that commenced in early 2017 and that includes capacity building, training and advocacy actions on sustainable tourism and wildlife.

The training addressed the impact of wildlife tourism in the African continent, the different journalistic angles of the topic and the relevance of story-telling in reporting. Challenges such as access to information related to wildlife management, media capacities to cover technical aspects of this theme and the need to improve relations and exchanges with relevant authorities were mentioned by most of the participants.

Participants had the opportunity to propose solutions and recommendations to the difficulties they normally face to cover these topics. The creation of a network of African journalists specialized in sustainable tourism, capacity building-related activities addressing the media and regular exchanges with tourism stakeholders were some of the ideas shared by the participants. 

The workshop held in Kasane is the second activity of this type in the framework of the UNWTO/Chimelong Programme. 

 
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