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UNWTO @ FITUR 2018
  • January 2018

UNWTO will be undertaking a number of events and activities at FITUR 2018. The UNWTO Awards on Innovation and Excellence in Tourism, African and Middle East tourism development and the Chinese Market are some of the activities of the World Tourism Organization (UNWTO) for the 38th edition of the Madrid International Tourism Fair.

A workshop on Chinese outbound tourism will be among the first activities of UNWTO, together with the 14th Edition of the UNWTO Awards. The Awards Ceremony will recognize some of the best examples of sustainable tourism around the world. Ahead of the Ceremony, the Awards Forum will present all shortlisted projects chosen among a total of 128 initiatives from 55 countries.

The Tourism Investment and Business Forum for Africa (INVESTOUR), an annual event jointly organised by UNWTO, FITUR and Casa África, will gather nearly 30 ministers of tourism from the region to debate the opportunities that the sector can offer to the continent. This year’s sessions on 18 January will be structured around two main themes: ‘Brand Africa: Fostering Tourism Development and Investment Opportunities’, and ‘Biodiversity as a Driver for Sustainable Tourism: the Importance of Effective Community Involvement’.

The potential of tourism in the MENA (Middle East and North Africa) region will also be addressed during a ministerial discussion forum jointly organized by UNWTO and Casa Árabe on January 18. The event will review policies and strategies to consolidate recovery and to step up Tourism’s contribution to an inclusive and sustainable socioeconomic development.

 
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