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Sarovar Hotels & Resorts signs Yeha Hotel in Ethiopia
  • September 2018
Expanding its overseas portfolio, Sarovar Hotels Pvt. Ltd. announced its latest project in Africa, Yeha Hotel- A Sarovar Premiere Hotel, a luxury property in Axum, Ethiopia  which  signifies Sarovar’s  focus on Africa and the latest addition to its existing portfolio of properties in Ethiopia, Kenya, Tanzania and Zambia.
Travellers would love to visit the ancient city of Axum, a UNESCO heritage site, where it is believed the true Arc of the Covenant is hidden.Once the residing city of Queen of Sheba, Axum is now a tourist town and religious centre best known for its obelisks, which are more than 2000 years old and many ancient churches. Nestled in the foothills of the historical Adwa Mountains, Axum is a city steeped in history and antiquities.
Yeha Hotel- A Sarovar Premiere Hotel will be a modern, luxurious development with a revolving restaurant and bar. It will also have the latest amenities in conferencing & meeting, a swimming pool, water amusement park and a kid’s playground. In the first phase it will launch with 78 keys in October 2019, with plan to expand to 222 keys by 2021.
Commenting on the new endeavor, Ajay K. Bakaya, Managing Director, Sarovar Hotels Pvt. Ltd, says, “We are excited to have signed a hotel in Axum. A  city of strong religious significance to millions of traveller.  It is an important addition to our rapidly growing footprint in Africa and reflects the strong traction the brand is gaining in the region.  We see great growth potential in this market with high demand and this development makes a momentous step in our growth and expansion strategy in the overseas market.”
Sarovar Hotels Pvt. Ltd. is focused on strategic expansion throughout India and Africa. Some of the openings this year include hotels in Jaisalmer, Gorakhpur, Dehradun, Katra, Lusaka and Dar Es Salaam.
Sarovar Hotels & Resorts, a leading hotel management company  is  headed by a team of industry veterans, the Company manages 80 operational hotels in 50 destinations in India and overseas, under Sarovar Premiere, Sarovar Portico, Hotel brands which cover the 3, 4 and 5 star spectrum. Sarovar Hotels also operates Corporate Hospitality Services division with the management of services at various prestigious Business Schools. Sarovar Hotels is part of Louvre Hotels Group, a major player in the global hospitality industry, with a portfolio that now includes 2,500 hotels in 52 countries with a full hotel offering, spanning 1 star to 5 stars, with the Louvre Hotels Group’s historic brands (Première Classe, Kyriad, Campanile, Tulip Inn, Golden Tulip, Royal Tulip), the 5 brands of the Sarovar network in India, and 4 Chinese brands (Metropolo, Jin Jian Inn, Bestay, Goldmet Inn). Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the 5th largest hospitality group in the world.

Tourism India, India's  Travel & Tourism Magazine, Kerala, India.
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