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The Fern Reaches New Milestone Of Guest Loyalty Programme
  • November 2013

Each member is honoured with a tree, planted & supported by The Fern on a long-term plan

Green Cover is the only hotel reward programme to give back to the environment

The Fern Hotels & Resorts recently honoured the 1000th member of its new guest reward programme, Green Cover. Mr. Young Wee Lee, a senior manager with Air Products Asia, Singapore is a frequent guest of The Fern’s 5-star Mumbai hotel, Meluha. The Fern and enrolled with the Green Cover reward programme recently.

“The Fern's Green Cover reward programme is our latest offering that combines excellent reward returns with our trademark environment initiatives. The response is fantastic and has opened a new window of co-operation between our guests and us. Green Cover is an insurance for a greener tomorrow,” said Mr. Alan D'Mello, Brand Director, The Fern Hotels & Resorts.

Green Cover is a product of The Fern brand’s conversations with its guests. In a guest survey, an overwhelming majority appreciated the green initiatives The Fern brand has dedicated itself to and 73% indicated they would like to do more to help the environment if they had more time or better opportunity.

With Green Cover, The Fern, known for its pionering leadership in carbon reduction in its hotels, has created a new category of ‘green’ loyalty programmes. Each Green Cover member receives a tree in his honour and for the first time, will be able to donate some of their points towards ‘green’ initiatives in support of NGOs such as Grow-Trees.com, WWF, Sanctuary Asia and the BNHS.

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