In the latest campaign by House of McDowell’s Glassware, Bollywood sensation Kartik Aaryan becomes the face of the brand, ushering in a new era of inflight couture with the hashtag #YaaronWaaliBaat. Capturing the essence of deep and meaningful friendships, the campaign encourages embracing the limitless possibilities that true connections offer.
Friendships, as described by Nancy Werlin, often unfold unexpectedly, weaving intricate bonds that stand the test of time. Whether reconnecting with old friends, bonding with neighbors over shared interests, or forming connections with strangers in new cities, these friendships play a pivotal role in personal growth. House of McDowell’s Glassware dubs this spirit #YaaronWaaliBaat, signifying the heartwarming connections that transcend the ordinary, fostering limitless possibilities within existing friendships and those encountered on the journey.
Leading this emotive campaign is Kartik Aaryan, the ultimate ‘Yaar’ of our generation. Known for his ability to embody the dynamics of contemporary relationships, Aaryan’s presence enhances the brand’s appeal, creating authentic connections with the audience. The actor’s commitment to authenticity is evident in his dedication to learning Indian Sign Language (ISL) for the campaign, reinforcing the brand’s commitment to inclusivity.
The campaign film features Kartik Aaryan going the extra mile for his friend, who is hearing impaired. In a touching gesture, he re-enacts an iconic scene from his movies, this time in sign language, ensuring his friend feels special and included in the celebration. The campaign underscores the profound impact of small yet meaningful gestures in unlocking boundless possibilities, highlighting the crucial role of inclusion in all friendships. The ad serves as a powerful reaffirmation that the joy of ‘Yaaron Waali Baat’ knows no bounds.
Varun Koorichh, VP, Marketing & Portfolio Head, Diageo India, expressed excitement about the collaboration, stating, “We are thrilled to announce our latest campaign featuring superstar Kartik Aaryan as the face of House of McDowell’s Glassware. As a brand, we strongly believe in friendship as a medium to uplift each other and bring out the limitless possibilities of the bond we share with our years.”
Kartik Aaryan shared his enthusiasm about the partnership, saying, “As an actor, I’ve had the pleasure to experience incredible moments in life, but when I reflect upon the true priorities that shape my life, friendships take center stage. I am extremely elated to be associated with a brand like House of McDowell’s Glassware that has catalyzed fostering friendships.”
The campaign was conceptualized by DDB Mudra and executed by Nineteen Films. Rahul Mathew, Chief Creative Officer, DDB Mudra Group, shared, “Our latest campaign celebrates years who go out of their way to make things possible. Known for his long monologues, Kartik preps for a special performance for a very dear friend. And in the bargain, learns something beautiful himself.”
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