AxisRooms, a prominent provider of hotel distribution technology, has revealed that Abad Hotels and Resorts in India experienced a notable 14% increase in revenue in 2023 compared to the previous year. This growth was driven by a 10% rise in OTA sales during the same period, facilitated by the real-time distribution capabilities of AxisRooms Channel Manager solution.
Abad Hotels and Resorts boasts 14 stunning properties situated in some of Kerala’s most captivating locales, including Munnar, Wayanad, Thekkady, Kovalam, and Kumarakom. Leveraging the state’s natural beauty and diverse ecosystems, the chain offers guests unforgettable experiences. Through an unwavering commitment to excellence, Abad has cultivated a loyal customer base and garnered significant recognition across various prestigious hotel reservation platforms.
As a group, Abad Hotels and Resorts aspired to increase room sales through OTAs, recognizing the need for efficient distribution. Manual updates of rates and availability across seven OTAs proved inefficient and error-prone, leading to overbookings and guest dissatisfaction. Additionally, the group struggled to enhance its online visibility and reach a wider audience, hampering revenue growth through OTA sales.
Mr. Manzoor A R, Corporate Manager – Sales & Marketing at Abad Hotels and Resorts, commented on their decision to adopt AxisRooms Channel Manager: “As a modern and expanding hotel group, maximizing OTA sales has always been our top priority. That’s why we sought the best Channel Manager to ensure seamless and real-time distribution. This led us to choose AxisRooms in 2012. Over the past decade, we have grown together.”
Since 2012, Abad Hotels and Resorts has benefited from real-time distribution across all 14 properties on 7+ OTAs, resulting in significant business advantages, including 80% time saved daily through automated updates of rates and availabilities, elimination of overbookings, and improved OTA visibility.
“Alongside a 10% increase in room nights sold in 2023, we also observed a remarkable 14% revenue surge compared to 2022,” Manzoor added. “AxisRooms’ support has been exceptional. Whether implementing the channel manager at a new property or listing them on OTAs, they have consistently delivered. AxisRooms truly understands the needs of hotels striving to enhance OTA sales.”
“We are thrilled to witness Abad Hotels and Resorts achieve their desired outcomes with our Channel Manager,” remarked Ravi Taneja, Chief Operating Officer of AxisRooms. “With our robust distribution capabilities, we aim to assist more hotels in unlocking their OTA sales potential and driving revenue growth.”
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