In a landmark collaboration, UN Tourism and Hotelschool The Hague have joined forces to spearhead innovation within the hospitality industry. Through a newly established Memorandum of Understanding (MoU), both entities aim to catalyze innovation and foster new ventures, championing entrepreneurship and education while embarking on open innovation projects geared towards enhancing the tourism sector, with a specific emphasis on hospitality.
Currently, a significant portion, 20%, of entrepreneurs within the UN Tourism Network are directly involved in hospitality, leading some of the most dynamic projects that involve various stakeholders in the industry. Leveraging UN Tourism’s robust innovation network, this partnership seeks to facilitate connections between startups and potential investors, while also promoting knowledge exchange and skill development through collaborative events, communication platforms, and media engagements.
Ms. Natalia Bayona, Executive Director of UN Tourism, underscores the importance of providing a strong foundation for startups within the hospitality sector. She highlights the necessity of tourism education and sector-specific knowledge in developing disruptive and sustainable products. Through collaborative efforts, the aim is to increase the success rate of startups by offering invaluable connections and providing a conducive environment for testing and refining innovative solutions.
Ms. Regine von Stieglitz, President of the Board of Directors of Hotelschool The Hague, echoes the sentiment, emphasizing the school’s commitment to preparing students for leadership roles in the hospitality industry. Hotelschool The Hague, founded and supported by the hospitality industry in 1929, is renowned for its high-quality education and cutting-edge research in international hospitality management. The institution aligns seamlessly with UN Tourism’s vision for fostering innovation in the hospitality sector, as evidenced by initiatives such as the Sustainable Hospitality Challenge, designed to promote sustainable practices within the industry.
Together, UN Tourism and Hotelschool The Hague are laying the groundwork for a future characterized by innovation, sustainability, and excellence in hospitality management. Through collaborative efforts, they aim to shape the next generation of hospitality leaders and drive positive change within the global tourism industry.
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