On Earth Day 2024, major players in the global Travel & Tourism industry unveiled a groundbreaking joint report, outlining their concerted efforts to combat and reverse biodiversity loss.
Titled “Nature Positive Travel & Tourism in Action,” the report is the brainchild of the high-level ‘Nature Positive Tourism Partnership,’ comprising the World Travel & Tourism Council (WTTC), the World Tourism Organization (UN Tourism), and the Sustainable Hospitality Alliance. Developed in collaboration with specialist consultancy ANIMONDIAL, the report serves as a roadmap for the sector to align with the Kunming-Montreal Global Biodiversity Framework (GBF), the UN’s Biodiversity Plan.
Highlighting over 30 case studies from across the globe, the report showcases innovative initiatives undertaken by businesses, government agencies, civil society groups, and inter-sectoral partnerships. By offering actionable guidance and insights, it underscores the vital connection between biodiversity and the resilience of tourism while empowering businesses to become stewards of nature.
“This historic partnership with Travel & Tourism heavyweights is a significant step in our collective journey towards a more sustainable and responsible sector,” remarked Julia Simpson, President & CEO of WTTC. “As we celebrate Earth Day, let us heed the call to nurture and protect our destinations.”
Mr. Zurab Pololikashvili, Secretary-General of UN Tourism, echoed this sentiment, stating, “This pivotal new collaboration among key global players sets a robust framework for sustainable practices that not only drive significant impact but also exemplify the power of united efforts in conserving biodiversity.”
Mr. Glenn Mandziuk, CEO of the Sustainable Hospitality Alliance, emphasized the report’s importance in fostering tangible change, remarking, “Nature underpins our society, economies and indeed our very existence. The hospitality industry is today a leader amongst industries in its Nature Positive approach.”
Mr. Daniel Turner, Director of ANIMONDIAL, emphasized the sector’s global influence and the need for concerted action, stating, “This report provides practical guidance for businesses and public bodies on how to use that influence to reduce negative impacts on biodiversity, restore nature and ensure that the sector becomes a force for good.”
The Nature Positive Tourism approach aims to equip the sector with the tools and insights needed to protect destinations upon which it depends. It draws on extensive consultation with experts from various sectors, including the International Union for Conservation of Nature (IUCN) and the World Commission on Protected Areas (WCPA).
As the report unfolds, it presents practical frameworks and real-world examples, encouraging both travel providers and travellers to embark on journeys that contribute to the conservation of our natural treasures.
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