Sreedevi Ratheesh, Director, Paradise Holidays Kerala
You had a successful academic career before transitioning into the tourism industry. What inspired this career shift?
Due to complications during my first pregnancy, I had to step away from my academic career. Around the same time, the reservation system for Paradise was being managed by a staff member from Pune, who encountered issues that needed immediate attention. My husband, Ratheesh, the Managing Director of Paradise, asked for my help in resolving the matter. That moment marked my entry into the tourism industry, and as I began applying my organizational and problem-solving skills, I gradually transitioned into the field. Over time, I developed a passion for the sector, leading me to fully immerse myself in this new career.
What were the biggest challenges you faced when stepping into the tourism sector, and how did you overcome them?
Adjusting to the fast-paced, customer-centric nature of tourism was one of the biggest challenges. Coming from an academic background, I had to familiarize myself with industry-specific processes like booking systems, customer service protocols, and operational logistics. Hands-on experience and guidance from my husband helped me navigate this learning curve. The unpredictable nature of the industry was another challenge, as academia follows a structured routine while tourism requires handling last-minute changes and peak-season pressures. Staying organized, fostering strong communication, and sharpening my problem-solving skills allowed me to adapt effectively. Balancing work and family was equally challenging, but setting clear boundaries and prioritizing responsibilities helped me find a sustainable balance.
How has your academic background influenced your leadership and business approach in travel operations?
My academic experience has played a crucial role in shaping my leadership and business strategies. It instilled in me a strong emphasis on education and training, which I now prioritize within my team. I believe that empowering employees with knowledge enhances customer service and operational efficiency. Structured problem-solving, a key aspect of academia, has also been invaluable in addressing unexpected challenges in travel operations. Attention to detail and thorough research help me make data-driven decisions, whether it’s analyzing customer feedback, market trends, or operational inefficiencies. My academic training in effective communication allows me to articulate expectations clearly, engage with clients and partners, and lead my team efficiently. Most importantly, the mindset of continuous learning and adaptability, which academia fosters, has helped me stay agile in the ever-evolving tourism sector.
Running a family business comes with unique dynamics. How do you balance personal and professional roles within the company?
Balancing personal and professional roles in a family business requires clear role definitions to ensure responsibilities do not overlap. While my husband and I collaborate on decision-making and strategy, we maintain distinct responsibilities to avoid conflicts. Open communication plays a vital role, allowing us to address work-related matters professionally without letting personal emotions interfere. Setting boundaries between work and family life is crucial, ensuring that business discussions do not dominate personal time. Integrating work-life balance effectively means embracing flexibility while ensuring that personal space is respected. Conflict resolution is also essential, and I approach disagreements professionally, focusing on solutions that benefit the company rather than letting emotions take over.
You have built a strong team from the local community, ensuring they receive professional training. What motivated this approach, and how has it contributed to your company’s success?
Empowering the local community has been a driving force behind our approach to hiring and training. Creating employment opportunities helps individuals build meaningful careers while fostering loyalty and dedication within the company. Investing in professional training ensures that employees are equipped with the necessary skills, which not only enhances service quality but also strengthens long-term employee retention. Training programs in customer service, booking systems, and local cultural knowledge create a workforce that is both knowledgeable and capable of exceeding guest expectations. Building a team from within the community has also helped shape the company culture, fostering a deep sense of shared purpose and teamwork. Providing continuous learning opportunities benefits not just the business but also the personal growth of each team member, creating a positive cycle of development.
What qualities and skills do you think are crucial for women looking to succeed in travel entrepreneurship?
Resilience and adaptability are essential traits for women in travel entrepreneurship, as the industry is dynamic and unpredictable. Challenges such as changing market trends and global events require a mindset that embraces change and strategic flexibility. Strong leadership and communication skills are also crucial, allowing women to inspire their teams, build client relationships, and create a positive workplace culture. Financial literacy is equally important, as understanding budgeting, cash flow management, and pricing strategies ensures sustainable business growth. Creativity and innovation set entrepreneurs apart, whether through introducing unique travel experiences, leveraging technology, or enhancing business operations.
Networking and relationship-building open doors to opportunities, mentorship, and collaborations, making it vital for women to engage with industry peers, attend conferences, and form strategic partnerships. Problem-solving and decision-making skills help navigate challenges effectively, ensuring that operational hurdles are addressed proactively. Time management is another key factor, as balancing multiple responsibilities requires discipline, organization, and the ability to maintain a healthy work-life balance.
Women who possess these qualities and skills are well-positioned to thrive in the travel industry, carving out successful and impactful careers.
As a woman in a leadership role, have you faced gender-specific challenges in the tourism industry?
No, I have not faced gender-specific challenges in the tourism industry.
The travel and tourism sector in India is evolving. Do you think it is becoming more welcoming to women entrepreneurs? What more needs to be done?
India’s travel and tourism sector has made significant strides in becoming more inclusive and welcoming to women entrepreneurs. There is growing recognition of the value women bring to the industry, and various support systems are helping them establish and grow their businesses. One notable change is the rise of women-focused business networks and mentorship programs, which provide valuable resources, guidance, and community support. These initiatives empower women by offering professional development opportunities and business insights.
Government initiatives, such as the Stand Up India Scheme, have played a crucial role in promoting women entrepreneurs by providing financial assistance and fostering leadership in tourism, hospitality, and travel sectors. The perception of women in business is also shifting, with increasing acceptance of women leaders, particularly in niche areas like eco-tourism, cultural tourism, and women-specific travel services. Many women are now stepping into entrepreneurship, creating innovative travel experiences that cater to solo women travelers, family-oriented tours, and other specialized segments.
Despite these positive changes, further steps are needed to ensure a more supportive environment for women in tourism. Strengthening access to funding, creating gender-responsive workplace policies, and fostering mentorship programs will help more women take leadership roles in the industry. Additionally, recognizing and celebrating women’s achievements in tourism will inspire more participation and drive long-term change.
What steps should the industry take to encourage more women to take leadership roles in travel and tourism?
Encouraging more women to take leadership roles in travel and tourism requires a multi-faceted approach that includes mentorship, professional development, inclusive workplace policies, and entrepreneurial support. One effective strategy is implementing mentorship and sponsorship programs that connect aspiring women leaders with experienced professionals. Mentorship provides guidance and confidence-building, while sponsorship actively supports career growth by advocating for women’s promotions and leadership opportunities.
Leadership training and development programs tailored for women in tourism can equip them with essential skills such as financial management, negotiation, strategic decision-making, and leadership communication. These structured programs will ensure women are well-prepared to take on senior roles.
Creating a gender-responsive work environment is another key factor. Flexible work arrangements, remote work options, and parental leave policies can help address work-life balance challenges that often affect women’s career growth. Additionally, fostering a supportive ecosystem for women entrepreneurs by providing access to financial assistance, grants, and business accelerators will encourage more women to start and expand their tourism businesses.
Building inclusive and supportive networks will also be instrumental in fostering women’s leadership. Establishing women’s networking groups where professionals can share experiences, collaborate, and support each other will strengthen their presence in the industry. Collaborative platforms that connect women with mentors, potential partners, and investors can further drive business growth and innovation.
Highlighting successful women leaders in tourism through media, awards, and industry events will serve as inspiration for future generations. Recognizing and celebrating their contributions will reinforce the industry’s commitment to gender diversity and inclusion.
Finally, companies should adopt diverse hiring practices that ensure equal opportunities for women at all levels. Establishing gender-equal recruitment and promotion policies, combined with diversity and inclusion training for hiring managers, will help eliminate unconscious biases and create a fairer workplace.
By fostering an inclusive culture where women are valued, supported, and encouraged to lead, the travel and tourism industry can build a more diverse and dynamic future.
Paradise Holidays Cochin: Redefining Kerala Travel with Personalized Experiences
At Paradise Holidays Cochin, https://www.paradise-kerala.com/ we take pride in crafting customized Kerala travel experiences that go beyond the ordinary. What sets us apart from competitors is our deep commitment to personalized service, local expertise, and an unwavering focus on creating unique, memorable journeys. Here’s what makes our approach stand out:
- Tailor-Made Itineraries
We believe that no two travelers are the same. Our team takes the time to understand individual preferences—whether it’s a romantic getaway, a family vacation, or an adventure-filled escape. Every itinerary is thoughtfully curated to ensure a seamless and immersive experience. - Authentic Local Insights
Our deep-rooted knowledge of Kerala enables us to offer off-the-beaten-path experiences that mainstream travel agencies often overlook. From hidden backwater gems to engaging with skilled artisans, we ensure our guests discover the true essence of Kerala beyond the usual tourist hotspots. - Commitment to Sustainable Tourism
Responsible tourism is at the core of our philosophy. We partner with eco-friendly accommodations, promote community-based tourism, and encourage travelers to engage in environmentally conscious activities, ensuring that their visit leaves a positive impact on Kerala’s natural and cultural heritage. - Seamless End-to-End Support
From the moment a traveler reaches out to us until they return home, we provide dedicated assistance. Our real-time support system ensures a hassle-free travel experience, offering flexibility in case of last-minute changes or unexpected circumstances. - Wellness and Rejuvenation Experiences
Kerala is renowned for its Ayurvedic heritage, and we integrate authentic wellness experiences into our packages. Whether it’s a traditional Ayurvedic retreat, yoga by the serene backwaters, or a holistic healing journey, we cater to travelers seeking rejuvenation. - Flexibility and Customization
We understand that travel plans can evolve, and we provide the flexibility to modify itineraries as needed. Whether it’s extending a stay, adding an adventure activity, or switching accommodations, we adapt to ensure a stress-free vacation. - Expertise in Kerala’s Diverse Offerings
From misty hill stations to sun-kissed beaches, wildlife sanctuaries, and vibrant cultural festivals, we ensure that every aspect of Kerala’s diverse landscape is represented in our travel packages. Our in-depth knowledge allows us to craft experiences that truly showcase Kerala’s richness. - Exclusive Local Partnerships
Over the years, we have built strong relationships with premium hoteliers, expert guides, and local businesses. These partnerships enable us to offer exclusive deals and unparalleled services that enhance the overall travel experience. - Seamless Planning and Execution
Our travel consultants actively collaborate with guests to design journeys that reflect their interests, whether it’s a private guided heritage tour, an authentic culinary experience, or a luxury backwater cruise. Every detail is meticulously planned for a flawless experience. - Unmatched Customer-Centric Approach
Above all, our priority is ensuring an exceptional travel experience. We build lasting relationships with our clients, providing dedicated support, personalized recommendations, and post-trip engagement to ensure every journey is as remarkable as the destination itself.
Emerging Travel Trends in Kerala and Our Adaptive Approach
Kerala’s tourism landscape is evolving, influenced by emerging traveler preferences and global travel trends. At Paradise Holidays Cochin, we continuously adapt to these changes to ensure our offerings remain relevant and innovative. Here’s how we are responding to key travel trends:
- Rise of Experiential and Immersive Travel
- Trend: Travelers seek authentic experiences beyond traditional sightseeing, including cultural interactions, adventure, and culinary journeys.
- Our Approach: We curate immersive experiences such as guided spice plantation visits, hands-on culinary sessions, and traditional art performances like Kathakali and Theyyam, providing travelers with deeper cultural engagement.
- Growing Demand for Sustainable Tourism
- Trend: Eco-conscious travelers prefer responsible tourism initiatives that minimize environmental impact and support local communities.
- Our Approach: We promote eco-stays, nature-based excursions, and responsible wildlife experiences while encouraging guests to adopt sustainable travel practices. Our partnerships with community-based tourism initiatives further support local livelihoods.
- Surge in Wellness and Ayurvedic Tourism
- Trend: There is a rising interest in holistic travel, with tourists seeking Ayurveda, yoga, and wellness retreats.
- Our Approach: We collaborate with certified wellness centers to offer authentic Ayurvedic treatments, detox programs, and personalized wellness retreats set amidst Kerala’s tranquil landscapes.
- Increase in Solo and Women-Only Travel
- Trend: More solo and female travelers are exploring destinations independently, with a focus on safety and community-driven experiences.
- Our Approach: We have designed safe, inclusive women-only itineraries, offering unique experiences such as wellness retreats, cultural immersions, and guided heritage tours with female travel experts.
- Personalized and Niche Travel Experiences
- Trend: Travelers prefer tailor-made experiences that align with their unique interests, from adventure to heritage and gastronomy.
- Our Approach: Our bespoke travel planning service allows guests to customize their journeys, whether it’s a private trekking expedition in the Western Ghats or an exclusive culinary tour in Kerala’s spice belt.
- Technology-Driven Travel Planning
- Trend: Digital advancements are reshaping how travelers book and experience destinations.
- Our Approach: We offer seamless online booking, personalized digital itineraries, and real-time customer support via chat, ensuring convenience and efficiency. Our interactive website and social media channels provide travelers with the latest updates and travel inspiration.
- Rise in Multi-Generational Travel
- Trend: Families are traveling together across generations, seeking diverse experiences that cater to all age groups.
- Our Approach: Our family-friendly packages include activities for all generations, such as leisurely houseboat cruises, cultural storytelling sessions, and wildlife safaris designed to engage both young and elderly travelers.
- Adventure and Nature Tourism Boom
- Trend: Adventure seekers are increasingly drawn to Kerala’s diverse landscapes for activities like trekking, wildlife safaris, and water sports.
- Our Approach: We offer curated adventure experiences, from trekking in the Western Ghats to kayaking through scenic backwaters and paragliding over Kerala’s breathtaking coastlines.
At Paradise Holidays Cochin, we continue to innovate and evolve, ensuring that our travelers experience Kerala in the most meaningful and enriching ways possible. By embracing new trends while staying true to the authentic spirit of Kerala, we create journeys that leave lasting impressions and cherished memories.
The tourism industry in Kerala is evolving rapidly, and at Paradise Holidays Cochin, we are committed to staying ahead of emerging trends. With an increasing demand for personalized experiences, sustainable travel, and wellness tourism, we continuously adapt our offerings to meet the expectations of modern travelers.
Shifts in Traveler Preferences, Particularly Among Women Travelers
Yes, we have observed notable changes in traveler preferences, especially among women travelers. More women are independently planning their trips, seeking experiences that are safe, enriching, and tailored to their unique interests. At Paradise Holidays Cochin, we recognize these evolving needs and customize our services accordingly.
- Growing Interest in Solo Travel
Trend: More women are embracing solo travel for self-discovery, freedom, and immersive experiences in safe, welcoming destinations.
Our Approach: We offer curated solo travel packages that prioritize safety, including trusted accommodations, personalized itineraries, and experienced local guides. Our programs blend culture, wellness, and adventure to cater to independent female travelers. - Focus on Wellness and Self-Care
Trend: Women increasingly seek travel experiences that promote mental and physical well-being, including wellness retreats and spa getaways.
Our Approach: Kerala is globally renowned for its Ayurvedic treatments, and we have designed exclusive wellness packages featuring yoga retreats, detox programs, and spa experiences. These holistic itineraries provide relaxation and rejuvenation tailored to women’s needs. - Rise of Women-Only Travel Groups
Trend: Women travelers often prefer the security and camaraderie of women-only groups, fostering shared experiences and empowerment.
Our Approach: We offer exclusive women-only tours that emphasize cultural immersion, adventure, and well-being. These carefully curated trips create a sense of community, allowing women to explore Kerala in a supportive and enjoyable environment. - Preference for Authentic, Off-the-Beaten-Path Experiences
Trend: More women travelers seek intimate, local experiences beyond mainstream tourist attractions.
Our Approach: We craft personalized itineraries featuring hidden gems such as serene backwater villages, lesser-known spice plantations, and traditional festivals. Our focus on cultural interactions, artisan visits, and local community experiences ensures an authentic and enriching journey. - Emphasis on Safety and Security
Trend: Safety remains a top concern for women travelers, particularly those traveling solo.
Our Approach: Safety is our priority. We carefully vet accommodations, collaborate with reliable local guides, and provide 24/7 assistance for our female travelers. Our private transfer options and personalized services ensure peace of mind throughout their journey. - Interest in Learning and Personal Growth
Trend: Many women seek experiences that foster personal development, from cultural learning to skill-building.
Our Approach: We offer immersive cultural workshops, spiritual retreats, and educational programs. Whether it’s a cooking class, traditional dance session, or wildlife trek, our experiences promote learning, self-discovery, and adventure. - Customization and Flexibility in Travel Plans
Trend: Women travelers increasingly prefer flexible itineraries that allow for personalized experiences.
Our Approach: We specialize in tailor-made travel packages, allowing women to choose their accommodations, activities, and trip duration. Whether they desire a beachside retreat, nature expedition, or cultural immersion, we ensure each journey aligns with their interests.
Managing Leadership, Operations, and Social Service
Balancing a leadership role, business operations, and social service commitments is a challenge, but I believe in work-life integration, where each area complements and enriches the other. Here’s how I manage it:
- Prioritizing Commitments
I focus on tasks that need immediate attention while ensuring that both business and personal responsibilities are well-balanced. Strategic meetings and client interactions take precedence, but I also allocate time for social initiatives and family. - Delegating Effectively
Empowering my team is crucial. By entrusting capable individuals with operational responsibilities, I ensure business continuity while freeing time for strategic planning and social engagements. - Leveraging Technology for Efficiency
Utilizing digital tools for project management, communication, and customer service enhances efficiency, allowing me to oversee operations remotely without being overwhelmed. - Prioritizing Self-Care and Reflection
Maintaining mental and physical well-being is key to managing multiple commitments. I set aside time for exercise, meditation, and quiet reflection to stay focused and energized. - Strong Family Support
Working alongside my husband, Ratheesh, Managing Director of Paradise Holidays Cochin, provides a strong foundation. We share responsibilities and support each other’s professional and personal growth. - Flexibility and Adaptability
Unexpected challenges arise, but I approach them with a flexible mindset, adjusting priorities as needed while maintaining balance. - Continuous Learning
Investing in personal and professional development through reading, workshops, and mentorship helps me stay innovative and prepared for evolving industry dynamics.
Mentorship in Travel Entrepreneurship
Mentorship is vital in travel entrepreneurship, especially for newcomers navigating this dynamic industry. A mentor provides invaluable insights, guidance, and support, significantly accelerating professional growth.
I have been fortunate to receive mentorship from my husband, Ratheesh, whose extensive experience in the tourism sector helped me transition from academia to entrepreneurship. His guidance in operations, market trends, and customer engagement was instrumental in my journey.
Advice for Women Entering the Travel Industry
For women transitioning into travel entrepreneurship, I offer the following advice:
- Leverage Existing Skills – Apply expertise from previous careers to build a strong foundation.
- Understand the Market – Conduct thorough research and identify target customer segments.
- Build a Strong Network – Establish industry connections for support and growth.
- Embrace Technology – Utilize digital tools for marketing, operations, and customer service.
- Be Resilient and Adaptable – Challenges are inevitable; adaptability is key to success.
- Prioritize Customer Experience – Exceptional service fosters customer loyalty and business growth.
- Develop a Clear Business Plan – Set goals, define strategies, and track progress.
- Create a Supportive Team – Surround yourself with reliable professionals who share your vision.
- Incorporate Sustainability – Ethical and sustainable tourism practices are increasingly valued.
- Believe in Yourself – Confidence and perseverance are essential to success.
The Future of Women in Travel & Tourism
The travel industry presents exciting opportunities for women entrepreneurs. Key areas include:
- Sustainable Tourism Ventures – Eco-friendly and community-based tourism initiatives.
- Women-Focused Travel Services – Curating experiences tailored specifically for female travelers.
- Wellness & Retreat-Based Tourism – Expanding holistic and wellness-focused travel experiences.
- Tech-Enabled Travel Startups – Leveraging digital platforms for innovative travel solutions.
- Luxury & Experiential Travel – Catering to evolving high-end traveler preferences.
Women are increasingly shaping the future of travel and tourism, driving innovation, inclusivity, and sustainable growth. With the right mindset, support, and strategic approach, aspiring women entrepreneurs can make a significant impact in this thriving industry.
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