In the crowded landscape of men’s grooming products vying for attention, Bravado, an audacious artisan luxury brand, is rewriting the script with a focus on ‘impressing yourself.’ The brand debuted its meticulously curated product line at Cosmoprof India 2023 in Mumbai on December 7, aiming to redefine men’s grooming by prioritizing premium formulations, eco-friendly and cruelty-free ingredients, and fostering self-care rooted in personal well-being rather than external validation.
The dazzling launch showcased Bravado’s distinctive collection of natural ingredient products spanning four categories: Hair Care, Face Care, Beard & Moustache Care, and Body Care.
With scientific backing, Bravado’s 23-product lineup includes innovations like the R3 Night Cream with Japanese Spring Water Algae Extract and the Oculux Under Eye Gel featuring the South African plant Bulbine frutescens. Other offerings encompass the Sans-Qua Waterless Facewash, Illuminate Face Serum, Artist Hair Pomade, Artist Crystal Hair Wax, and Face Sculpt Anti-Ageing Cream – all free from harmful chemicals and mineral oils, crafted with exclusive plant extracts from around the globe.
Launched by entrepreneur Sumit Gupta, Bravado aims to be a sustainable luxury brand catering to discerning men seeking the finest products for their daily care routine.
Mr. Sumit Gupta emphasized, “Bravado goes beyond cosmetics; it is an attitude that demands the best for oneself ethically. The product range is both innovative and ingenious, delivering visible results. It was developed after a comprehensive study of unmet needs in men’s grooming and confidently delivers on its promises.”
Discussing the brand’s vision, Gupta highlighted Bravado’s commitment to environmental responsibility, distinguishing it from brands that merely pay lip service to such concerns. He stated, “As a luxury brand, Bravado’s green credentials remain unquestionable. Our commitment to the environment is reflected in the care and concern we have put into creating every aspect of our product, including ethically sourced organic ingredients and biodegradable, reusable, and refillable packaging.”
Bravado takes extra measures to minimize its environmental impact through waste recycling and limited use of plastic. With 25-30% recycled materials in most plastic packaging, the brand is steadfast in its commitment to sustainability, selecting vendors and partners who prioritize the environmental impact of its operations.
Sumit Gupta, owner of several well-known brands and promoter of Mahika Packaging India Ltd., is passionate about both social welfare and environmental consciousness.
Bravado, presenting a divergent approach, aims to capture the growing Indian male grooming market, projected to reach $3.5 billion by 2030 from $643 million in 2018.
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