Etihad Airways has announced its partnership with the Bollywood superstar Katrina Kaif as its new brand ambassador. This collaboration represents a significant milestone as Etihad strengthens its presence in the Indian market and reunites with one of India’s most beloved Bollywood stars.
Katrina Kaif, celebrated for her global appeal and elegance, embodies a shared commitment to excellence as she rejoins Etihad. The partnership with the airline will be revealed through an engaging series of videos to be featured across Etihad and Katrina’s social media platforms.
Expressing her excitement about this association, Katrina Kaif shares, “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline’s dedication to excellence and its mission to bring people together resonate with my values. I am excited to be part of a team that aims to create meaningful connections and unforgettable experiences. I look forward to representing Etihad and being a part of their journey.”
Amina Taher, Vice President of Brand, Marketing, and Sponsorship at Etihad Airways, underscores the importance of this collaboration, stating, “We are delighted to welcome Katrina Kaif to the Etihad Airways family as our brand ambassador. Our partnership with Katrina goes beyond the ordinary; it embodies the spirit of innovation and sophistication that our airline represents while celebrating our commitment to uniting cultures and communities. With her remarkable journey and global recognition, we are not only showcasing Etihad’s offerings but also fostering authentic connections that genuinely resonate with Indian travelers and celebrating our commitment to India.”
This new partnership builds upon Katrina’s previous collaboration with Etihad in 2010 when she featured as a discerning traveler, showcasing Etihad’s travel experience. Her earlier partnership highlighted her appreciation for the airline’s dedication to comfort and exceptional service. Returning to partner again, Katrina and Etihad are highlighting Etihad’s growing relationship with Indian communities both domestically and in insignificant global markets such as the UAE, the United States, the United Kingdom, and Canada.
As the brand ambassador for Etihad, Katrina will be featured in a series of creative and engaging campaign videos that emphasize the airline’s commitment to unparalleled comfort, flawless service, and seamless global connectivity. Her partnership with the airline enhances its presence in the Indian market, where it currently serves eight Indian cities, further solidifying Etihad as the preferred choice for travelers and aligning seamlessly with the airline’s strategy for sustained growth in India.
The first video from this collaboration features Katrina Kaif on board Etihad’s newest A350 aircraft, offering a cinematic journey filled with emotions reminiscent of a Bollywood film – complete with drama, love, and delightful surprises. The film also highlights the exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fly service, beautifully encapsulating the very essence of Etihad’s unwavering commitment to excellence. The captivating film is now available on both Etihad and Katrina’s social media channels.
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