Embarking on this journey 26 years ago was not easy. At that time The concept of exclusive Travel Media publication was unfamiliar in our country, especially in the southern regions. National publications from the capital city were few, and the tourism industry wasn’t perceived as a significant contributor to the nation’s economy. However, states like Rajasthan and Goa have already demonstrated the potential of tourism for economic growth and job creation.
In the late 1980s and early 1990s, Kerala began exploring tourism’s possibilities for its economic development, following in the footsteps of Kashmir, Rajasthan, and Goa. I was fortunate to be part of this initial movement as a photographer, capturing the natural beauty, festival splendours, cultural charisma, and vibrant life in Kerala. These captivating images inspired me to venture into the world of travel and tourism through publication.
When Tourism India debuted in April 1998, Kerala had only two five-star hotels and less than ten three-star hotels. Similar situations existed in most cities and states across the country. Over the past quarter-century, however, the tourism industry has experienced remarkable growth. From a handful of recognizable brands like Air India, Taj, and SITA, we now have countless well-known names in travel, tourism, aviation, and hospitality. The sector’s total valuation has soared into the billions, contributing over 10% to the GDP in recent years and showing no signs of slowing down.
Technology has been a driving force behind this transformation, revolutionizing everything from airline bookings to hotel reservations. Automation has enhanced guest experiences, branding, marketing, and sales strategies have evolved significantly. The internet and digital technology have further accelerated these changes, making travel experiences, from airports to hotels, more seamless and enriching.
Yet, alongside these positive developments, challenges have also increased. Events like the 9/11 attacks, the Mumbai terror attack, natural disasters, and the global lockdown have tested the industry’s resilience. However, the collective effort of stakeholders has always prevailed, leading to recovery and growth.
Tourism India has witnessed these fluctuations, adapting and thriving in the face of adversity. From a print publication to India’s first online travel portal in 1998, and now a comprehensive digital, social media, and visual media platform, our journey continues with renewed vigour and insight.
In the 1990s, the Indian tourism industry’s market capitalization was less than 10,000 crores, but today it has likely surpassed one billion US dollars. The recent India Hospitality Industry Overview 2023 report underscores this growth, with the top hotel companies experiencing record-high performance in 2023.
Indeed, the Indian tourism and hospitality industry is entering its golden age, and we are committed to navigating this landscape with optimism and determination. We extend our heartfelt thanks to our clients, readers, friends, supporters, and well-wishers for standing by us through thick and thin. Here’s to forging stronger partnerships and meaningful connections in years to come.
Ravi Sankar K, V
Managing Editor
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