The revamped websites of all the 14 District Tourism Promotion Councils (DTPCs) in Kerala, Tourism was launched by Mr. P A Mohamed Riyas, Tourism Minister of Kerala, enabling visitors to quickly access all information about tourism attractions across the state and plan their trip effortlessly.
Launching the new DTPC website packed with information and images Mr.Riyas said with the advent of social media it is vital to draw on cutting-edge technologies while developing and updating online platforms providing tourism information.
The updated DTPC websites are stacked with a whole lot of information on diverse attractions awaiting visitors across Kerala. These websites are designed in a highly attractive manner, enabling tourists to effortlessly navigate through them, to choose the places they want to visit, and make use of facilities available in each location, the Minister said.
“In an age when the fast-paced growth of IT has a great influence on people, identifying its possibilities is vital to the growth of Kerala’s Tourism sector. So, updating and upgrading technological platforms like websites using the most modern technology is vital for the promotion of tourism in the state”, Mr. Riyas said.
It is after 20 years that Kerala Tourism has revamped its website showcasing the distinct features of each of the 14 districts before the world. This also reflects the efforts of the State Tourism Department to adapt itself to the global transformations, the Minister said.
Pointing out the significant role played by DTPCs in identifying, developing, and maintaining, destinations, he said DTPCs form an important branch of the Tourism Department.
The revamped websites will enable each district’s tourism activities to be coordinated in a better way. Apart from providing details regarding each district’s tourist locales, the website also makes navigation easier for the tourists, he said.
The minister also urged the Secretaries of 14 DTPCs to add more details on websites regarding events and places of cultural and historical significance, besides highlighting the Keralites’ hospitality and communal harmony to attract more visitors. Also, DTPCs should focus on developing innovative marketing strategies. Riyas also added that the public will soon be able to avail of the accommodation facilities offered by PWD rest houses through the revamped websites.
Mr.P B Nooh, Director, of Kerala Tourism in his welcome address, noted that the revamping of websites using the most modern technologies like Artificial Intelligence (AI) has made them more accessible and appealing to travellers from around the world.
Making them more attractive, each district’s unique features and attractions are displayed with visually appealing video banners, replacing the photo banners.
By accessing the home pages of the DTPC websites, visitors can traverse through details like important tourist centers, the traveller’s experience visiting these places, important tourism programmes, and events conducted in each district. The website featuring AI provides visitors to Kerala an opportunity to choose suitable travel packages.
With the ‘Find on the Map’ facility which links tourism centers in each district with Google Maps, navigation is made easier for the tourists. And the hyperlink system on the website facilitates online services required for travellers. Through this, tourists can avail the weather details of each tourist center. The DTPC websites have also been linked with Kerala Tourism’s main website.
Also, the services provided by DTPCs like booking and payment can be integrated through these websites in the future. As these websites have a mobile responsive design, the layout and content of the website will adapt to the device on which it is accessed.
Each website, integrated with social media, currently has 30 pages and can be further developed adding more tourist centers and other information.
Kerala Tourism Deputy Director Mr. Prem Bhas proposed a vote of thanks. Mr. M R. Narayanan, Vice President of South Kerala Hoteliers Forum, and Mr. Satheesh Miranda DTPC Secretary Pathanamthitta, also spoke on the occasion. DTPC Secretaries Mr. Sharon Valiyaveettil (Thiruvananthapuram), Mr. Vijayaraj (Kollam), Mr. Anoop (Alappuzha), Mr. Robin Koshy (Kottayam), Mr. Jitheesh Jose (Idukki), Mr. Shyam (Ernakulam), Mr. Joby George (Thrissur), Mr. Vipin Chandran (Malappuram), Mr. Gilbert Jose (Palakkad), Mr. Ajesh (Wayanad), Mr. Jitheesh Kumar (Kannur), Mr. Lijo Joseph (Kasaragod) were also present.
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