India Tourism promotes India as a holistic destination and It is high time to overcome the aspect of seasonality in Tourism sector. Now the Ministry of Tourism has recognized MICE Tourism (Meetings, Incentives, Conventions and Exhibitions) as a product of ‘Niche Tourism’ to make India a 365 days’ destination and attract tourists around the globe with specific interests to India.
The India Convention Promotion Bureau (ICPB) has been set up under the patronage of the Ministry of Tourism to promote India as a venue for International Conferences and Exhibitions. This non-profit organization, with members comprising national airlines, hotels, travel agents, tour operators, tourist transport operators, conference organizers, etc. participate in International MICE Tourism trade fairs like IMEX in Frankfurt and Las Vegas, EIBTM- Barcelona and AIME- Melbourne along with the India Tourism overseas offices. India is also being promoted as a preferred MICE destination through the Global Incredible India media campaign and through Road Shows and Seminars conducted by the India Tourism offices overseas and provides Central Financial Assistance to the State Governments/UT Administrations for development of tourism infrastructure including the setting up of convention centres under the existing schemes.
