Samsonite, the leading name in travel solutions worldwide, has launched its latest campaign, ‘Tested Like Samsonite’, spotlighting a legacy of excellence spanning more than a century. This innovative campaign features influential personalities pushing the boundaries of travel solutions while embodying resilience and strength.
For over 112 years, Samsonite has been the epitome of reliability and quality in the travel industry. The ‘Tested Like Samsonite’ campaign pays homage to individuals who exemplify courage and fortitude, even in the face of adversity. Going beyond conventional testing methods, the campaign draws parallels between the resilient journeys of these individuals and the durability of Samsonite products.
Ms. Anushree Tainwala, Executive Director of Marketing, emphasizes, “Samsonite products represent more than just luggage; they signify our unwavering commitment to quality and durability. ‘Tested Like Samsonite’ celebrates resilience and excellence, encapsulating the essence of Samsonite – strength and reliability. The campaign aims to inspire our audience while reaffirming our dedication to delivering excellence.”
In the campaign’s fourth video, Ghazal Alagh, Co-founder & CEO of Mamaearth, emerges as a symbol of resilience. Facing the challenges of her industry head-on, she demonstrates the durability of Samsonite’s Cubelite series through rigorous impact and pressure tests. The series remarkably withstands the tests, bouncing back to its original form, a testament to the brand’s promise of strength and reliability.
Another video features Chef Garima Arora, a renowned culinary expert, showcasing the toughness of Samsonite’s EVOA series in a demanding kitchen environment. Subjecting the luggage to extreme impact tests, from cracking nuts on its surface to using it as a chopping board, Chef Garima Arora highlights Samsonite’s commitment to crafting robust travel gear designed to endure the rigours of travel. The EVOA series emerges unscathed, affirming its resilience and durability.
The campaign also features other prominent personalities such as Karun Chandhok, Milind Soman, Sania Mirza, and Vidyut Jammwal, underscoring Samsonite’s dedication to celebrating diverse talents and achievements.
Presented across various platforms including digital, outdoor spaces, and social media networks, the 6-part video series showcases the challenges each overcomes in their journey, emphasizing Samsonite’s commitment to innovation and excellence in the travel industry.
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