Skyscanner reveals top travel insights for 2025; Discover the top destinations, best-value spots and emerging travel vibes set to define the year
Global travel app Skyscanner shares the latest trends shaping industry and traveller behaviour in its Travel Trends 2025 report. While last year was all about cultural exploration, 2025 will build on this as the year of truly shared travel experiences, highlighting the power of collective exploration and discovery.
Built using Skyscanner’s proprietary search data, a specially commissioned traveller survey and trusted industry insights, Skyscanner reveals its top 10 trending destinations, 10 best-value destinations as well as the future of travel.
The Edinburg-headquartered flight and accommodation booking platform has collected the data based on the biggest increase in searches over the past 12 months for the happening hangouts. Thiruvananthapuram showed a 66 per cent increase in flight searches between January 1, 2024, and June 30, 2024, for travel throughout this year compared to the same period in 2023.
The southern Italian seaside city of Reggio Calabria topped the list of the most popular places to travel in 2025, while Tartu in eastern Estonia took second place. Cambodia’s second-largest city, Siem Reap, came third.
According to the survey, Thiruvananthapuram remains a popular destination for ‘Reset Jetters’ who want to focus on their health and well-being in what many believe to be the most beautiful, relaxing, and serene part of the country.
Mr. P A Mohamed Riyas, Ministr for Tourism, Kerala, said it is a major recognition by the travel website for the novel tourism initiatives being implemented in the state in resonance with the changing tastes of travelers.
“In the modern era, tourists give priority to health and wellness packages apart from leisure activities. Kerala is an apt destination for them as our heritage, culture, balmy weather and picturesque landscape provide a unique experience for visitors,” he added.
Skyscanner analysed over a thousand data points to compile the list of trending places. The survey adds that alternative destinations are growing in popularity with UK travellers, who are looking to explore beyond mainstream Europe and further afield.
Baltimore (USA), Portsmouth (Dominica), Cordoba (Spain), Tromso (Norway), Panglao, Bohol (The Philippines) and Stuttgart (Germany) are the other cities being featured in the top 10 list.
More than 100 million people worldwide are using Skyscanner’s app and website.
Skyscanner’s Travel Expert, Ayoub El Mamoun, comments: “2025 is set to be the year of collective travel experiences, where the joy of shared adventures and deeper connections will define our journeys. At Skyscanner, we’re excited to see travellers embracing community and discovery, making every trip a memorable story of togetherness. Whether it’s exploring new destinations, experiencing the thrill of sporting events, or connecting with fellow gamers and astro-enthusiasts, the power of collective exploration is transforming the way we travel. We believe that these shared experiences not only enrich our lives but also foster a greater sense of global community and understanding.”
2025 trending destinations
01 Reggio : New budget flights are making it easier to stroll the southern Italian seaside city of Reggio Calabria, the most populous city in Calabria which sits across from Sicily on the Strait of Messina.
02 Tartu : Tartu, in eastern Estonia, is the country’s second largest city after the capital Tallinn and is attracting more attention after being named European Capital of Culture for 2024.
03 Siem Reap : Siem Reap, Cambodia’s second largest city, is the gateway to the temples of Angkor and, in recent years, has reinvented itself as a destination for culture, wellness and fine dining.
04 Maryland : Stateside, the Maryland harbour city of Baltimore is drawing bigger crowds keen to explore a lesser-known US destination.
05 Portsmouth is a town located on the Caribbean island of Dominica, known for its rugged mountainous terrain. The town’s picturesque shoreline stretches along Prince Rupert Bay, fringed with palm trees. Just north of Portsmouth lies Cabrits National Park, where visitors can explore Fort Shirley, an 18th-century British colonial fort. The park is also a starting point for the Waitukubuli National Trail, which runs the entire length of Dominica. Nearby, the vibrant coral reefs at Toucari Caves provide a habitat for marine life, including turtles and lobsters.
06 Córdoba : Córdoba, in Spain’s southern region of Andalusia, is a big foodie destination and famed for its Great Mosque, historic old town, jasmine and orange blossom, and flamenco.
07 Tromsø: Tromsø, in northern Norway, is the perfect place for ‘Astro Adventurers’ (one of this year’s top trends) to watch the Northern Lights (as well as a great starting point for an Arctic adventure).
08 Panglao : Panglao Island, located in the province of Bohol, Philippines, is emerging as another Asian wellness and wellbeing destination, and a great alternative to more familiar places in Europe.
09 Stuttgart : Stuttgart, in southwest Germany, known as the birthplace of Mercedes-Benz and Porsche, is shrugging off its industrial image to welcome more travellers after this year’s European football championships.
10 Thiruvananthapuram: Thiruvananthapuram, the gateway to Kerala in tropical southern India, remains a popular destination for ‘Reset Jetters’ (more on these later) to focus on their health and wellbeing in what many believe to be the most beautiful, relaxing, serene part of the country.
