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Home »BRAND STRATEGY
ROLE OF SERVICE MARKS in SERVICE PROVIDERS
By Adv. Bhagyesh K.P.Ideas and knowledge formed the principle part of trade during the twenty first century. The value of a service in travel and tourism sector lies in the quality and accessibility that goes behind its successful implementation. The need to protect the brands and trade names has attained paramount importance due to globalization and rapid industrialization in India.  A service mark helps business concerns to maintain a clear identity in the market and further their economi
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