TOURISM MALAYSIA AIMS TO FUEL DEMAND FOR CUTI-CUTI MALAYSIA

Tourism Malaysia teams up with Petron Malaysia and Payments Network to bring the “Fuel Penuh Gaya MyDebit Je with your ATM Card!” campaign aimed to boost mobility and encourage the public to spend and travel domestically.

The campaign was launched at Petron NKVE KL-Bound and was officiated by the Minister of Tourism, Arts and Culture YB Dato’ Sri Hajah Nancy Shukri. Also present at the launching ceremony were Datuk Musa bin Yusof, Director General of Tourism Malaysia, Puan Faridah Ali, General Manager of Petron, and Mr. Peter Schiesser, Group Chief Executive Officer of PayNet.

“Based on the data by the Department of Statistics on Domestic Tourism in 2019, fuel registered as the second-biggest share of the total expenditure made by domestic travellers in 2019 at 16.7 percent. Therefore, we believe that promotional programs like this collaboration with Petron and PayNet are able to drive the demand on fuel consumption and encourage the rakyat to travel within the country,” said the Minister during her speech at the launching ceremony.

“We can easily travel within Malaysia using our roads, via our highways or even Jalan kampung. There are so many attractions along the routes just waiting to be explored,” the Minister said further, urging Malaysians to take the opportunity to discover the country in support of the Cuti-Cuti Malaysia campaign.

According to the Domestic Tourism Survey 2019, 96.2 percent of domestic tourists are estimated to have travelled using private vehicles compared to the remaining share of tourists who have utilised public modes such as buses, taxis, and trains.

The campaign will run beginning 1 October until 31 December 2020 and entitles anyone who has made fuel purchases of RM5 or more in a single receipt at any one of Petron petrol station’s over 720 outdoor pump terminals using their MyDebit ATM card issued by banks in Malaysia. Petron is the first petrol chain in the country to offer customers the ability to make MyDebit ATM card payments at petrol pumps without the pre-authorization RM200 hold which was previously done for up to 3 days.

Winners stand a chance to win up to 169 prizes including driving home the coveted Kawasaki Z250 ABS, Modenas Pulsar NS200 ABS, Go Pro Hero8 Black, Petron Miles Points worth RM500 each, and a 1-year supply of Petron Rifer 4T Synthetic Blend. 36 hotel stay vouchers are also up for grabs courtesy of Tourism Malaysia. The participating hotels include Pelangi Beach Resort & Spa, Langkawi; Hyatt House Kuala Lumpur, Mont Kiara; Maya Hotel KL, Best Western I-City Shah Alam, Fraser Place Puteri Harbour, Swiss-Garden Hotel Melaka & The Shore Hotel Melaka, Federal International Group’s Capitol KL and Tribeca Serviced Suites KL, Grand Ion Delemen Hotel, Genting Highlands; Lexis Hibiscus Port Dickson, Iconic Hotel Penang, Ramada Suites and Movenpick Hotel & Convention Centre KLIA

The campaign is hoped to increase mobility and encourage Malaysians to travel via roads and stimulate local businesses especially the tourism-related industries that had been affected by the pandemic. According to the Domestic Tourism Survey 2019 by the Department of Statistics of Malaysia, the domestic tourism expenditure was recorded at RM103.2 billion last year, making it one of the significant contributors to the country’s economy.

Malaysia hosts many fun cultural and gastronomic experiences in every state across the country, catering to all kinds of niches and interests.

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