The 11th edition of Kerala Travel Mart (KTM) will be held at Kochi in March 2022, giving an impetus to the efforts to revive the pandemic-hit tourism sector by attracting visitors around the globe.
The event will be inaugurated at Grand Hyatt at Bolgatty, Kochi on March 24, 2022, while the following three days’ proceedings will be held at Sagara and Samudrika Convention Centre in Willingdon Island,
As the ensuing edition of KTM is coming on the heels of the launch of the Caravan Tourism project by the State Government, the event will have caravan tourism and adventure tourism as the main themes, even as the internationally-acclaimed responsible tourism will also receive prominent attention, said Mr. Mohamed Riyas, Minister for Tourism, Govt of Kerala.
KTM 2022will give greater prominence to domestic buyers, given that tourists within the country have resumed travel even as many foreign countries are yet to fully resume travel to India revoking the pandemic-induced restrictions. The meet anticipates the participation of no less than 1,500 buyers, wooing them in much larger numbers compared to the previous editions.
Dr. Venu V, Additional Chief Secretary (Tourism), said KTM has been planned by placing trust on the domestic market, which will help rejuvenate tourism and bring a qualitative change in the sector.
Mr.Baby Mathew, President, KTM, said the strong revival of the entire industry will be made possible through KTM 2022. Mr.V R Krishna Teja, IAS, Director, Kerala Tourism; Mr. Jose Pradeep, Secretary, KTM; Mr.EM Najeeb, former Presidents of KTM and Mr. Abraham George were also present.
The KTM had organized a virtual summit from March 1 to 5 2021, facilitating more than 7,000 business meets that enabled the travel industry to take major strides in overcoming the Covid-triggered economic crisis. Since then, Kerala Tourism had been considering organising a physical KTM to showcase Kerala as a place fast regaining normalcy after the pandemic.
KTM Society, the country’s biggest organization in the travel and tourism segment, has been working towards reviving the industry since the spread of the coronavirus in the state 20 months ago.
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