Emirates has wrapped up a stellar six months at Expo 2020 Dubai, wowing hundreds of thousands of visitors at its ultra-futuristic Pavilion. As the world’s greatest show lowers its curtain, the airline looks back at 180 days of unique experiences at its Pavilion – teleporting visitors into the future of commercial aviation in 2071.
His Highness Sheikh Ahmed bin Saeed Al Maktoum, the Chairman and Chief Executive of Emirates Group said: “It has been an incredible journey. What started off as a bid and dream has turned into a reality. Emirates has been a partner of Expo from the very start and we are proud to have played a significant role in the success of this mega-event. Dubai has an unbeatable record of always doing things bigger and better, and Expo 2020 Dubai was just that. Emirates’ extensive route network and seamless connectivity have truly made Dubai the world’s meeting point and the best place to be this year, and every year.”
More than 40 Emirates aircraft donned with special Expo liveries, including the head-turning “be part of the magic” Expo livery, have flown across the airline’s network to spread awareness of one of the world’s largest global events.
Emirates has invested more than AED 100 million in advertising and other promotional campaigns to promote and spread awareness of Expo 2020 across its global markets. From partnering with the famous actor, Chris Hemsworth, to launch a bold campaign during the opening of the Expo, to captivating the world with a viral ad featuring its cabin crew on the tip of the Burj Khalifa – the airline has played a massive role in placing Expo 2020 Dubai on top of the world’s travel agenda.
The airline also rolled out various initiatives and multiple product offers, including specialised trade packages, early-bird offers, and a complimentary Expo Day pass for all Emirates’ passengers – which more than 1 million customers redeemed on emriates.com. More than 20,000 items of Emirates merchandise were snapped up by Expo visitors
Since October 2021, Emirates has welcomed a significant number of visitors to its Pavilion. The impressive, multi-sensory installations and visual experiences offered visitors a glimpse into the future of commercial aviation. The Virtual Reality headset – in which visitors could explore aircraft interior cabins of the future – was the most visited and popular digital experience.
Unique, limited edition, memorabilia – such as the Emirates A380 “be part of the magic” Expo aircraft model, and Expo branded passport covers – were some of the most sought after items by aviation fans and Expo visitors who visited the Pavilion.
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