The Bahrain Tourism and Exhibitions Authority (BTEA) has successfully concluded its three-city roadshow in India, held from February 12th to February 16th, 2024. This significant event featured the active participation of 17 partners from Bahrain who journeyed to Ahmedabad, Delhi, and Bangalore, engaging in meaningful interactions with the travel trade fraternity of these cities.
The Bahraini delegation, comprising leading Destination Management Companies (DMCs), hoteliers, and airline partners, demonstrated a strong focus on the Indian market. Over 150 productive one-on-one Business-to-Business (B2B) meetings facilitated by BTEA effectively showcased Bahrain’s diverse tourism offerings to the travel trade professionals of the three cities. Additionally, the team delivered concise destination presentations, highlighting Bahrain’s cultural, adventure, shopping, sightseeing, and staycation experiences.
As the sole island destination in the GCC region, Bahrain, often referred to as the pearl of Arabia, boasts stunning beaches, water sports, and unique activities like pearl diving and shucking, catering to tourists’ varied interests. Renowned for its safety, particularly for women travellers, and vibrant nightlife, Bahrain promises an enriching four-day holiday experience for Indian visitors.
Ms Maryam Toorani, Director of Marketing and Promotions at Bahrain Tourism and Exhibitions Authority, expressed her satisfaction with the overwhelming response received during the India roadshow. She stated, “We are delighted with the growing interest and demand for Bahrain as a preferred destination among Indian travellers. Through strategic partnerships and collaborative efforts, we aim to significantly increase the number of visitors from various segments such as leisure, MICE, and weddings in the coming years.”
Building upon the momentum gained from the India roadshow, the Bahrain Tourism and Exhibitions Authority is poised to implement innovative marketing strategies, expand outreach initiatives, and develop tailored experiences that resonate with the evolving preferences of Indian travellers. By harnessing the power of collaboration and innovation, BTEA is confident in its ability to position Bahrain as a unique tourism destination for Indian travellers.
The delegation included private sector partners: such as Exhibition World Bahrain; Airlines: Gulf Air & Indigo; Hotels & Resorts: Fraser Suites Diplomatic Area Bahrain; Lagoona Beach Luxury Resort & Spa; Raffles Al Areen Palace; Four Seasons; Jumeirah Gulf of Bahrain; The K Hotel; Wyndham Garden Manama; The Westin and Le Méridien Bahrain City Centre; Destination Management Companies (DMCs): Bahrain International Travel; Vacanza Bahrain Travel Knits; Best of Bahrain; Amazing Bahrain; Farhat Tours; Mathias Tourism.
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