The German National Tourist Board (GNTB) is providing inspiration for GCC tourists to visit Germany this year, by relaunching their highly successful German.Local.Culture Campaign, as well as launching its ‘Embrace German Nature’ campaign in the GCC, at Arabian Travel Market (ATM) 2022.
The campaigns form a compelling tourism proposition that appeals to GCC travellers, with harmony between generations, traditions and different cultural influences. It reflects authentic, local experiences in urban destinations while shining a light on rural areas and their sustainable tourism.
“We want to inspire GCC travellers. Germany is a diverse destination and ideal for longer holidays for the culturally minded, for families and for those who enjoy outdoor pursuits and natural beauty,” said Yamina Sofo, Director of Sales & Marketing for the GCC, at the German National Tourist Office (GNTO), an affiliate of the German National Tourist Board (GNTB).
Germany is once again becoming an extremely popular destination for GCC Nationals. Pent up demand from GCC Nationals resulted in 518,516 overnight stays in Germany during 2021, an 82.3% increase over 2020.
‘Cities & culture’ and ‘nature & outdoor activities, highlighting sustainability and accessibility form the bedrock of Germany’s tourism offering. According to research conducted by IPK International on behalf of the GNTB, city breaks (59 per cent), multi-destination tours (34 per cent) and holidays in nature (30 per cent) are the most popular types of holidays with travellers from around the world.
In addition, using four themed clusters – ‘Flair.’, ‘Craft.’, ‘Taste.’ and ‘Green.’, bring Germany’s amazing architecture and authentic ambience, its heritage of artisan manufacturers and local crafts, its traditional regional cuisine and its natural beauty, into focus.
Participants on Germany stand at ATM 2022 include Baden-Baden Tourism Board, Breuninger, Düsseldorf Tourism Board, Frankfurt Tourism Board, Hotel Palace Berlin and visitBerlin. Each region has its own unique attractions, whether spring, summer, autumn, or winter, emphasising that Germany is a unique all-year-round travel destination.
The German National Tourist Board has a three-pronged recovery strategy for overcoming the impact of the COVID-19 pandemic: Raising awareness of the Destination Germany brand and enhancing the brand profile Supporting the travel industry, which is dominated by small and medium-sized businesses, through relationship management and the sharing of knowledge
Developing evidence-based action plans on the basis of targeted market research and ongoing analysis of the impact of coronavirus.
The GNTB promotes sustainable and responsible tourism, a key growth area, by showcasing Germany as a sustainable and inclusive destination in the international travel market. This is particularly important as the pandemic has accelerated the global shift in travellers’ values towards greater social and environmental responsibility.
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