Mr. P. B. Nooh IAS, a 2012 batch Indian Administrative Service officer has been appointed as the New Director, Department of Tourism, Government of Kerala in place of Mr. Krishna Teja IAS, who transferred as the Director, Department of Scheduled Caste, Government of Kerala.
Mr. Nooh, the former District Collector of Pathanamthitta and Palakkad, is currently working as the Chief Executive Officer of Kerala Life Mission. Mr. Nooh is a native of Perumbavoor in Ernakulam district and an Agricultural Science graduate from the Banglore University of Agriculture Science.
He followed the footsteps of his older brother Mr. P.B. Saleem IAS, former District Collector of Kozhikode and now a senior bureaucrat in the West Bengal government and trained to be in the civil services arena. He was ranked 48 in the year 2012
Mr. Nooh’s earlier posting in government includes Sub-Collector, Ottapalam, Registrar of Cooperative Societies, Additional Chief Electoral Officer, and Additional Secretary, Election Department.
Nooh took over as the DC of Pathanamthitta back in 2018. Within two months, he had to handle the biggest floods witnessed by the state in over a century, like his peers in other districts. As Collector, Nooh evacuated nearly 15 lakh people from various areas of Pathanamthitta. Pathanamthitta district got nationwide attention again in March 2020, due to the first COVID-19 hotspot in India. In a few weeks, however, he has managed to turn the tide. The time, when he was posted as the Director of Kerala Tourism at the peak of the crisis-ridden Kerala Tourism industry from 2017-18 after many challenges including the Okhi cyclone, Nipah virus, Floods and natural calamities, and two years long lockdown of the industry due to COVID 19 pandemic outbreak. Hope this crisis manager can turn around Kerala Tourism to its foot again in its 30-plus years of existence.
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