The Association of Tourism Trade Organisations, India (ATTOI), with the support of Kerala Tourism, will organise the fourth edition of the International Conference on Tourism Technology (ICTT) here on February 24, highlighting the role of technology, social media, and smartphone apps in catalysing the growth of the travel and hospitality industry.
ATTOI President, Mr.Vinod C.S, said ICTT 2023 would provide a valuable platform for industry professionals and experts in India to come together to share knowledge, network and discuss the latest trends and developments in online tourism marketing.
A major objective of the conference is to keep the industry updated on the latest regulations, standards, and best practices related to the use of technology in tourism.
“Such a conference can be particularly important for the tourism industry, as technology plays an increasingly critical role in how people plan, book, and experience travel. It can provide opportunities to learn about new technologies and how they can be applied to improve the tourism experience and opportunities to collaborate and form partnerships,” Vinod said.
ICTT Convenor Anish Kumar P.K. said following the pandemic, 65 percent of Indian travellers now book their trips on digital platforms and with online tour operators. “To move with this new trend, hotels, and tour operators are increasing their online visibility through digital channels. Tourism organisations are also creating online travel stories on YouTube, and Instagram reels, which are visually engaging content to bring traffic to optimised websites,” he added.
This year there are five trending digital marketing topics enabling tourism organisations to scale up online sales, Kumar said.
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