Kerala Tourism will soon come out with a mobile app to further strengthen the country’s first ‘Women-Friendly Tourism’ initiative launched by the state government of Kerala to turn the state’s tourism sector gender inclusive.
State Responsible Tourism Mission (RT Mission), the nodal agency for implementing the ‘Women-Friendly Tourism’ project, has been asked to prepare the content of the app, which will have all location-specific information and images including the socio-cultural features of various places of Kerala, to serve as a ready reckoner on the unique project.
Tourism Minister Mr. P A Mohamed Riyas rolled out the initiative in October last year, in tune with the UN Women’s ‘Gender Inclusive Tourism’ concept, which sees women playing key roles in the tourism sector besides rolling out a variety of women-friendly tourism products and packages.
“We are living in a world where it has become a trend for women to travel to far-off places in groups of their own or individually. Creating a conducive ambiance for women tourists in the state is a policy priority of the government. The app on the Women-Friendly Tourism project will make the visit to Kerala more pleasant and hassle-free for women,”
Mr. Riyas said. Aiming at the participation of 1.5 lakh women from the state, the project is being implemented with the support of various organizations including UN Women. It has set a target of creating 10,000 women ventures and 30,000 jobs in the tourism sector.
The mobile app marks the commencement of the second phase activities of the pioneering project. Apart from providing information about tourism centers in Kerala, the app will have all the details of women-friendly tourism products and packages, resorts, hotels, women enterprises, recognized tour operators, women tour operators, travel agencies, homestays, and women tour guides.
Information in the app will include women-led handicraft and souvenir production and sales units, amenities like restrooms, camping sites, licensed houseboats, caravan parks, and ethnic cuisine units in various places, festivals, and experiential and adventure packages, said RT Mission State Coordinator K Rupeshkumar.
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