As the hues of spring paint the canvas of festivities, The House of McDowell’s Soda brings forth a musical treat to enliven the spirit of friendship with its rendition of the timeless classic ‘Rang Barse’. Collaborating with renowned musicians King and Karan Kanchan, the brand presents a vibrant remix as an ode to camaraderie and companionship.
The release of the revamped version of ‘Rang Barse’ coincides with the jubilant occasion of the festival of colours, symbolizing the essence of Yaari – the cherished bonds of friendship. Far from being just a musical remix, this rendition embodies the ethos of ‘Yaaron Waali Baat’, echoing the sentiment of unity and togetherness through its infectious melodies and heartwarming lyrics.
The House of McDowell’s Soda has long been committed to fostering inclusive spaces where individuals can connect, share stories, and revel in life’s moments. Earlier this year, the brand introduced “Yaaron Waali Baat”, further reinforcing its dedication to nurturing meaningful relationships and celebrating the joy of companionship.
Set against the backdrop of festive fervour, the song’s narrative unfolds with a group of friends immersing themselves in the joyous revelry of the occasion. Amidst laughter and vibrant colours, the protagonist’s playful antics take centre stage, reflecting the essence of self-expression and acceptance among friends.
Mr Varun Koorichh, VP of Marketing & Portfolio Head at Diageo India, expressed his enthusiasm for the release, stating, “The festival of colours embodies the spirit of connection and inclusivity with its lively energy. We are thrilled to present this remix featuring King and Karan Kanchan as a celebration of friendship. At The House of McDowell’s Soda, we believe in the power of fostering meaningful connections and creating spaces where individuals feel valued and supported. This remix is a testament to the festive spirit and the enduring impact of small gestures in strengthening bonds.”
The release of the ‘Rang Barse’ remix underscores The House of McDowell’s Soda’s commitment to embracing cultural moments and resonating with the interests and values of its audience while spreading joy and camaraderie through music and celebration. As the colours of friendship blend with the rhythm of the remix, the brand invites everyone to join in the jubilation and revel in the true essence of Yaari.
Link to the song: https://www.youtube.com/watch?v=l_OD__gwhLQ
Also Read
Singapore Tourism Board collaborates with Ananya Panday
Watch on Youtube
