In a captivating display of cross-cultural promotion, Kerala Tourism has taken to the streets of London, adorning iconic red double-decker buses with vibrant advertisements showcasing the beauty of the Indian state. A recent video capturing the spectacle has gone viral, drawing attention to Kerala’s lush landscapes and inviting travel opportunities. Quite literally, the red buses have turned green with these stunning visuals.
Amidst the bustling thoroughfares of London, these buses serve as moving canvases, transporting viewers to a realm of serene backwaters, golden beaches, and verdant greenery. Instagram user @ryan.ambattu.manathoor captured the enchanting scene, sharing footage of the bus adorned with Kerala’s picturesque vistas, accompanied by a catchy Malayalam song.
The video’s popularity on social media has sparked a wave of admiration, with users expressing pride in Kerala’s representation abroad. The hashtag #TravelforGood, prominently displayed on the buses, further promotes the allure of Kerala as a destination worth exploring.
This innovative initiative by the Kerala tourism department underscores London’s pivotal role in promoting Indian tourism to a global audience. By leveraging the iconic imagery of Kerala’s backwaters, the campaign aims to entice travellers and boost tourism, particularly as the summer season approaches.
With stunning visuals of Kerala’s scenic beauty adorning London’s double-decker buses, this creative endeavour serves as a testament to the state’s charm and invites travellers to embark on an unforgettable journey to “God’s Own Country.”
The historical connection between Kerala and the UK market is evident, with the UK being the largest inbound source market for Kerala.. London itself boasts more than 50 traditional Kerala restaurants run by non-resident Indians, primarily from Kerala. Kerala Tourism has been participating in the World Travel Market London since 1991, and Alexander Frater’s famous travelogue, “Chasing the Monsoon,” put Kerala on the Britishers’ minds, paving the way for British tourists to explore Kerala’s beaches, backwaters, hill stations, and charming homestays. The recent direct flights from Kochi to the UK by Air India have further facilitated travel between Kerala and the UK.
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