YES BANK has launched YES Grandeur, an exclusive banking program tailored to meet the unique financial and lifestyle needs of India’s fast-growing Emerging Affluent segment. This demographic is poised to significantly impact consumer banking in India, with an expected growth rate of 2.3 times over the next decade, according to the BCG CCI Proprietary Income Model. As the Indian middle class is projected to nearly double to 61% by 2046-47, rising incomes and the expansion of middle-class and high-income segments will transform future consumption patterns.
YES, Grandeur is designed to cater to the evolving market where the affluent seek personalized services that enhance their lifestyle. The program is available to customers maintaining an Average Monthly Balance (AMB) of ₹5 Lakh or a Net Relationship Value (NRV) of ₹20 Lakh, with additional consideration for loan relationships.
Key Features of YES Grandeur:
Travel Benefits: The YES Grandeur Debit Card offers zero cross-currency markup charges, providing convenience and savings on international spending. Cardholders also enjoy complimentary access to airport lounges and other exclusive travel benefits.
Lifestyle Privileges: YES Grandeur members can indulge in milestone-led lifestyle benefits at Taj, ITC Hotels, Disney+ Hotstar, SonyLIV, Amazon, and more. The program offers 5x YES Rewardz on weekend spending and exclusive offers on movies, dining, shopping, bill payments, and other activities.
Banking Benefits: Premium services include dedicated relationship managers, preferential rates on banking services, fee exemptions, significant discounts on locker facilities, and a special 3-in-1 account that includes a Demat Account, Trading Account, and Savings Account.
These meticulously crafted benefits reflect the program’s name, Grandeur, aiming to exceed member expectations by offering a rewarding and comprehensive banking experience.
Commenting on the launch, Mr Rajan Pental, Executive Director at YES BANK, said, “YES Grandeur underscores our unwavering commitment to delivering exceptional banking experiences and exclusive privileges to our discerning clients. With a relentless focus on industry-first features and a profound understanding of the evolving needs of elite and emerging affluent households, YES Grandeur sets a new benchmark in personalized banking. At YES BANK, we are dedicated to surpassing expectations and redefining the landscape of banking in India.”
YES BANK also offers dynamic digital solutions to enhance the banking experience. The next-gen mobile banking app, Iris by YES BANK, provides over 100 features and services for seamless banking. YES Pay Next is a comprehensive payments app for UPI, bill payments, recharges, gift cards, and more. Customers can also enjoy convenient and secure banking through AI-enabled personal banking chat assistance and Net Banking facilities.
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