The 32nd annual SATTE (South Asia’s Travel & Tourism Exchange), organized by Informa Markets in India, has solidified its position as Asia’s leading travel trade exhibition. The event, held from February 19–21, 2025, at the Yashobhoomi Convention Centre in New Delhi, achieved unprecedented participation and performance across key metrics, establishing new standards for scale, attendee satisfaction, and strategic business impact.
With over 2,000 exhibitors from more than 50 countries and 28 Indian States and Union Territories, and a record-breaking 40,000+ trade visitors, SATTE 2025 emerged as the largest and most influential gathering for the travel industry in the region. The event also facilitated significant B2B networking through the SEPC’s ATITHI program, which hosted over 800 buyers and 250 international hosted buyers, leading to tangible outcomes across the travel, tourism, and hospitality sectors.
Independent Validation Confirms High Satisfaction and Loyalty
SATTE’s exceptional performance was independently verified by Explori, a global exhibition benchmarking firm. Explori’s assessment confirmed SATTE’s industry-leading satisfaction and loyalty scores. The event achieved a remarkable Customer Satisfaction Score of 9.22/10. Furthermore, the Exhibitor Net Promoter Score (NPS) reached 72.2, and the Visitor NPS stood at 79.3, both significantly surpassing international benchmarks.
Notably, 88.5% of exhibitors confirmed their intent to return for SATTE 2026, a stark contrast to the global benchmark of 27%. Similarly, 86% of visitors expressed an extremely high likelihood of recommending the event. In terms of business impact, a remarkable 84% of visitors and 78% of exhibitors deemed SATTE “very important” to their business operations, far exceeding average exhibition results globally.
Leadership Highlights SATTE’s Influence
“SATTE 2025 has unequivocally reaffirmed its role as the undisputed leader in India’s travel trade landscape,” stated Pallavi Mehra, Sr. Group Director, Informa Markets in India. “It’s more than just an exhibition; it’s a powerful force driving the growth of travel and tourism across India and beyond. The overwhelming industry response, even with a venue change, underscores SATTE’s value as a future-ready platform that delivers real business impact.”
Government and Industry Support Drive Future-Focused Initiatives
Beyond its commercial success, SATTE 2025 reinforced its critical role in the industry as a policy-aligned, future-focused platform influencing the global tourism agenda. The event continues to benefit from the steadfast support of the Ministry of Tourism, Government of India, as well as various national and international travel and trade associations. This institutional endorsement further solidifies SATTE’s strategic position in establishing India as a globally integrated travel hub and a government-backed catalyst for sectoral growth.
Complementing this alignment, SATTE 2025 featured a curated knowledge agenda addressing the industry’s most pressing priorities. Topics ranged from MICE tourism and AI-driven travel innovations to destination management and the influence of viral digital storytelling, providing timely and trendsetting content designed to empower travel professionals.
With participation from National and State Tourism Boards (NTOs and STOs), leading hospitality brands, and emerging travel tech innovators, SATTE fostered a dynamic environment where policy, innovation, and business converged. This synergy played a crucial role in shaping the next phase of Indian and regional tourism.
Looking Ahead: SATTE 2026 Poised for Continued Growth
Following this record-breaking edition, SATTE 2026 is scheduled to return to Yashobhoomi, New Delhi, from February 25–27, 2026. For its 33rd edition, the upcoming event plans to introduce new initiatives focusing on cross-border tourism, digital transformation, and investment-led growth across the entire travel and hospitality value chain.
