ITC Hotels has announced the expansion of its experiential boutique brand Storii into Kerala, through a strategic partnership with Silvercastle Holidays and Resorts (India) Pvt. Ltd. The agreement will see the existing Silverwoods property near the picturesque Banasura Sagar Dam rebranded as Storii by ITC Hotels Wayanad Silverwoods. The resort, comprising 62 rooms and villas, will undergo phased refurbishment to align with the brand’s design, service philosophy, and sustainability-led hospitality standards.
The move marks the first Storii property in Kerala, further strengthening ITC Hotels’ presence in the state and taking its active and upcoming portfolio in Kerala to three properties.
Announcing the development, Anil Chadha, Managing Director, ITC Hotels Ltd., said: “Kerala’s diverse landscapes and rich cultural heritage make it a compelling destination for our loyal guests. We are delighted to introduce the Storii brand in this scenic part of Wayanad, known for its natural tranquility and experiential travel appeal. Our partnership with Silvercastle Holidays & Resorts allows us to bring the Storii promise of intimate, meaningful, and memorable stays to travelers exploring the region.”
Situated on the banks of the Banasura Sagar reservoir, the property is set amidst lush greenery and mist-covered hills – one of South India’s most sought-after leisure and nature-based tourism hubs. Once rebranded, Storii by ITC Hotels Wayanad Silverwoods will offer curated local experiences, wellness-driven stays, and region-inspired dining – reflecting Storii’s ethos of “stay stories, not just stays.”
Expressing confidence in the partnership, Benny John Kuppail, Managing Director, Silvercastle Holidays and Resorts, stated: “We are proud to become the first hotel in Kerala to partner under the Storii brand. This collaboration not only enhances our positioning but also strengthens our commitment to eco-friendly hospitality. With Storii, we aim to showcase the authentic essence of Wayanad while maintaining sustainable tourism practices.”
A Boutique Brand With a Story in Each Stay
Storii by ITC Hotels is a curated collection of premium boutique properties located in leisure destinations across India. Each Storii property is selected for its distinct personality-be it cultural, natural, or architectural-and caters to discerning travelers seeking immersive, place-inspired experiences rather than conventional luxury stays.
With this latest signing, ITC Hotels continues to expand Storii’s footprint across both popular and offbeat destinations, positioning it as a key brand for experiential leisure travel.
The transformation and rebranding work is expected to be executed in phases, ensuring minimal disruption to guest experience while integrating the Storii brand’s design language and service culture.
With Wayanad gaining momentum as a preferred slow-travel and wellness-focused destination, ITC Hotels’ entry through the Storii brand is set to further enhance the district’s global hospitality appeal.
