Indian Hotels Company (IHCL) announced the Taj InnerCircle Series, a new experiential chapter for its award-winning loyalty program, Taj InnerCircle.
Extending the program beyond stays and privileges, the Series brings members closer to exceptional names
through experiences distinguished by access and the relationships Taj has built over generations.
The curtain raiser brought Exímia, São Paulo’s celebrated bar ranked No. 61 on The World’s 50 Best Bars
2025, to Mumbai for its India debut. Presented at Loya, The Taj Mahal Palace Mumbai, the evening was led
by Exímia’s Márcio Silva, ranked No. 29 on The Bar World 100 2026.
On the evening, Exímia’s contemporary Brazilian cocktail culture met Loya’s culinary expression of the
Great North. Signature cocktails and Omakase style tastings with Márcio Silva gave members a closer
introduction to the craft behind Exímia.
The Exímia collaboration marked the curtain raiser for the Taj InnerCircle Series, opening a new chapter of
member experiences across celebrated Taj Hotels, shaped by the access and relationships synonymous with
Taj.
