ITC Hotels Limited has strengthened its presence in the experiential hospitality segment with the signing of a management agreement for Storii Shantiniketan, a 95-key property in Shantiniketan, West Bengal, under its rapidly expanding Storii by ITC Hotels brand.
Set in a destination renowned for its artistic, literary and cultural legacy, the upcoming retreat is envisioned as a distinctive hospitality experience reflecting Shantiniketan’s natural beauty, traditional crafts, music, festivals and rich cultural heritage.
Commenting on the signing, Anil Chadha, Managing Director, ITC Hotels Limited, said, “Shantiniketan is one of India’s most treasured cultural destinations, offering an unparalleled blend of heritage, art, literature and scenic charm. Storii Shantiniketan has been envisioned as an immersive retreat that celebrates the essence of the destination while delivering the warmth, personalisation and memorable experiences that define the Storii brand. We are delighted to bring a unique hospitality offering to this remarkable location.”
The property will feature 95 well-appointed rooms and suites, complemented by an all-day dining restaurant, a bar and a lobby lounge. Designed to accommodate both leisure travellers and destination celebrations, the hotel will offer approximately 500 square feet of event space, along with expansive landscaped lawns suited to social gatherings, cultural events and corporate retreats.
Recreational amenities will include a swimming pool, fitness centre and dedicated kids’ club, catering to guests across different age groups.
Reflecting the region’s distinctive identity, the hotel’s design will draw inspiration from traditional architecture, indigenous craftsmanship and local art forms. The guest experience is conceived around the stories and traditions of Shantiniketan, with an emphasis on creating spaces that offer a deeper connection with the destination.
The signing underscores ITC Hotels’ strategy of expanding its leisure portfolio across destinations with distinctive cultural identities and growing potential for experiential tourism. With increasing interest in culturally immersive travel, Shantiniketan offers an opportunity to develop a hospitality experience that connects visitors with the region’s artistic traditions and heritage, while contributing to West Bengal’s evolving tourism and hospitality landscape.
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