Ayodhya, steeped in spiritual significance as the birthplace of Shri Ram, has always been a cherished destination for devotees and history enthusiasts. The recent development of the Shri Ram Mandir is expected to significantly enhance tourism in Ayodhya, attracting both domestic and international visitors. The grandeur of the temple, meticulously designed by historical scriptures and adorned with intricate carvings, is poised to become a focal point for pilgrims seeking blessings.
Following the consecration of the Shri Ram Mandir, Ayodhya’s daily tourist influx has surged to 5 lakh and is projected to reach 6 crores by the year-end, marking a substantial transformation in the city’s tourism landscape. The tourism industry in Ayodhya is anticipated to surpass 6 trillion in the next five years.
The economic impact is profound, with the government of India allocating INR 1 lakh crore exclusively for tourism. The increase in transportation infrastructure is evident, with the number of trains rising from one to 56 per day, and a significant expansion of flights and chartered aircraft at the airport. Top hotel brands have already invested in Ayodhya, further boosting the city’s hospitality sector.
Entrepreneurial opportunities abound, with a focus on leveraging the cultural and spiritual significance of Ayodhya. The Ram sector is emerging as a lucrative market, with potential products like Ram-themed clothing and unique renditions of the Hanuman Chalisa. Entrepreneurs are encouraged to explore innovative ways to present Ram Lalla idols, unlocking significant market potential.
The construction of the SHRI RAM Mandir will boost economic opportunity. Before the Mandir was built Ayodhya had only one railway train and now it has 56 trains running per day. This number will escalate to 1000 trains in the next five years. Currently, the airport has 64 chartered aircraft and 35 flights taking off every day. This number is expected to go up to 3 lakh per month in the next two years.
All Top Brand Hotels like Hayat, Fairmount, JW Marriott, and Park Hayat have already purchased the land and started building hotels.
While Ayodhya’s allure was already established due to its ancient temples and historical sites such as Hanuman Garhi and Kanak Bhavan, the addition of the Shri Ram Mandir elevates its appeal to an unprecedented level. The tourism industry in Ayodhya is poised for rapid growth, not only catering to spiritual seekers but also showcasing the city’s rich cultural heritage through art exhibitions, music festivals, and local delicacies. Entrepreneurs who strategically invest in the burgeoning Ram sector stand to establish brands that could rival household names within the next decade. Ayodhya is not just a spiritual destination; it is evolving into a cultural and economic powerhouse, welcoming visitors from around the world to experience its profound significance.
By: Mr. Rajesh Shukla,
(The Author is the Chief Strategist, at National Intellectual Advisory (NIA). Also Mentor for Venture Studio Capital, Jagoo Nari, and Padhega Bharat)
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