Travel and Tourism products and services are the choices the traveller or consumer makes which drive the industry to date and good products always have the credit in this recovery period also. Behavioural economics can help the industry players to design unique products and services that promote sustainable choices for the customers. It compiles various insights from different disciplines and explains human behaviours and decision making factors. It reveals how distractions time constraints and multi-tasking affects our decision making it –shed light on how- many of our decisions are done fast with subconscious choice. The awareness in behavioural economics helps us to understand how a person is likely to behave in a given context.
As an industry of personal contacts, the decision-making and behavioural insights can help to design the promotional and sales materials, marketing strategies, staff training and overall customer experience which could impact positively the overall footprint of the sector.
Behavioural science reveals that it is wrong to assume that travellers are making only common-sense decisions, without any emotional influence. With the help of Behavioural economics, the industry players can design behaviour-smart adjustments or innovations for almost any intervention with human involvement. It is applicable to small to large-scale tactics and policy programs that address complex societal challenges. This period is crucial for business leaders in all ways and to navigate through these paces the special tactics is another need.it is crucial to deal with customers who are impatient and circumstance dependent.
As an industry of personal contacts, the decision-making and behavioural insights can help to design the promotional and sales materials, marketing strategies, staff training and overall customer experience which could impact positively the overall footprint of the sector.
In this revival mode of the global Travel & Tourism sector, It should be better to make sustainability the default option set as the expected norm. Through the incorporation of sustainability and as the most likely option a traveller can make, ore simple options should be set as choices. It is the right time to connect the tourism business agenda with the wider global strategy of the Sustainable Development Goals as a shared purpose.
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Regenerating the Adventure Industry
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