SUNx Malta, in collaboration with WTTC has launched a Climate Resilience campaign called “BEND OUR TREND” a 90-second animated video. The campaign is designed to encourage Travel & tourism companies and communities to Adopt Climate Friendly Travel – Low carbon, linked to the UN Sustainable Development Goals and consistent with the Paris 1.5 trajectory and to Create Climate Neutral Ambition Plans and file these on the SUNx Malta UNFCCC-linked Registry, with the support of Hon. Julia Farrugia Portelli, Malta’s Minister for Tourism and Consumer Protection, who has declared her country to be a global center of Climate Friendly Travel
Minister Farrugia Portelli said: “Our commitment to Climate Friendly Travel is even more important in a world where we need to plan our post-COVID19 future to also respond to the existential Climate Crisis – the effects of which are already upon us. Malta is a strong supporter of the Paris Climate Agreement and the EU Green Deal: through our work with SUNx Malta we will help bring Travel & Tourism to the table.”
For SUNx Malta Professor Geoffrey Lipman, its President, and Leslie Vella, Chairman: “We will provide support tools, underpinning the Registry and train young smart graduates, together with the Institute of Tourism Studies, Malta (ITS), to assist in strategic low carbon transformation. We are proud to work with a growing number of SDG-17 Partners to share innovation, strategic planning, visibility, education, and training.” In addition to WTTC, other partners included in the launch include the Ministry for Tourism and Consumer Protection, Malta Tourism Authority, Institute of Tourism Studies, Sustainable First, Green Travel Maps, Mekong Tourism Coordinating Office, and LUX* Hotels & Resorts.
