Callebaut, renowned for its century-old legacy of authentic Belgian chocolates, is delighted to announce its ongoing collaboration with the esteemed Chef Arvind Prasad as the brand ambassador for India for the second consecutive year. This partnership holds significant importance for Callebaut as it aims to further strengthen its ties with the culinary community and demonstrate the diverse applications of its product range.
Over the past year, Chef Arvind has represented the brand on various significant platforms. Key highlights from the previous year include his representation of Callebaut at India’s largest trade show, Aahar in Delhi, active engagement with chefs and food industry influencers, and participation in the CIBUS Parma trade show in Italy, where he proudly represented India.
Reflecting on his collaboration with Callebaut, Chef Arvind shared, “In my culinary journey, I’ve had the privilege of working with numerous renowned chocolate brands, but it’s with Callebaut that I’ve found a truly reliable partner. What excites me most about Callebaut chocolates is their workability, versatility, and the unique taste of Belgian chocolate, which allows me to craft my best creations.”
For Diwali this year, Chef Arvind has conceived an enticing entremet called ‘Diya.’ This egg-free creation combines the richness of dark chocolate with saffron and a medley of nuts. He explained, “For this creation, I wanted to design an indulgent dessert that pairs Belgian Chocolate with ingredients synonymous with Indian festivities, such as a blend of pistachios, almonds, and cashews, which are extensively used in Diwali gifting.”
Discussing the brand’s growth and the ongoing collaboration with Chef Arvind, Mr. Dhruva Sanyal, Managing Director of India for Barry Callebaut, the company behind the Callebaut brand, stated, “Our primary focus is on expanding our presence within the culinary community and promoting the Finest Belgian Chocolate throughout India. The partnership with Chef Arvind has been incredibly fruitful, drawing attention to our Callebaut brand and integrating its products into well-known hospitality establishments across India. We eagerly anticipate Chef Arvind’s extensive pastry expertise and his stellar reputation to enhance Callebaut’s brand awareness and market share.”
This year, Chef Arvind is scheduled to conduct several masterclasses, with the first interaction set to take place at Bakery Biz in Mumbai on November 29, 2023. He will also continue to create, share, and inspire with his best creations through Callebaut’s digital platforms and play a vital role in Callebaut’s pan-India competition, which offers chefs the opportunity to showcase their talents and vie for the title of ‘Callebaut Patissier of the Year.’
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