The world of travel and tourism is now in a new order, post-pandemic. With the spotlight now on consumers and their fast-evolving cares, it is important to understand what makes them tick, where their inhibitions lie, and what their expectations are anticipated to be.
As the industry agrees Consumer-centricity is the only way forward. The restored confidence in certain modes of public transportation –especially trains is encouraging–travellers are opting for trains to reach their destinations. They were not comfortable with any mode of public transport including taxis, autos, trains, and buses. This increase in confidence can be attributed to the fact that the pandemic is now being considered an endemic, boosting the need to return to certain levels of normal travel with precautions and safety measures in place.
Safety considerations and pandemic protocols remain #1 when planning travel The traveller consideration list has evolved significantly during the pandemic – pushing health & safety to be primary factors when choosing a destination as well as accommodation properties. Factors considered while choosing a destination are different aspects of safety as the most important factor while choosing a destination. It is interesting to note that travellers are more skewed towards gauging the safety ranking of a destination, by considering health protocols as opposed to the number of infections.
Confidence in travel restored with borders consistently remaining open for a while, reduced situational volatility, and, flexibility no longer seem to be a major factor of concern while choosing a destination.
Travel is no longer grouped under non-essential expenditures while millennials choose to invest in experiences rather than assets Given its role in re-energizing and re-motivating a population fatigued by the pandemic, by promoting mental health and wellness.