Creative Travel and Amway Europe win SITE Crystal Award

This is the Seventh time that Creative Travel has been the recipient of a SITE Crystal Award.

The Society for Incentive Travel Excellence (SITE) has recognized Creative Travel Pvt. Ltd, India and Amway Europe with a Crystal Award for Excellence in Incentive Travel. The awards recognition ceremony held during the SITE + MPI Global Forum in Rome, Italy. This is the Seventh time that Creative Travel has been the recipient of a SITE Crystal Award. The award was received by Rajeev Kohli, Joint Managing Director, Creative Travel and Bob Postins, Head of Special Events, Amway Europe at an award function in the presence of 600 industry players.

“The Crystal Award is the most prestigious form of recognition in the global incentive travel industry,” said SITE President Annamaria Ruffini, CIS, CMP, president & CEO, Events In & Out S.R.L. “The award not only recognizes the outstanding organizations that win them, but also showcases the innovative ways companies can create extraordinary motivational experiences to maximize human potential and achieve tangible business results for their companies.”

“Creating a dream incentive requires one to have a dream client. Amway Europe put its complete faith in us to deliver a one of a kind trip in a country that had never done anything of this scale before. This was the first project of its kind to the Maldives and a test of our mettle as a DMC. It is an honor to have made history, but also a privilege to create a trip that will now put the Maldives on the map for incentives. This project is a tribute to amazing teamwork, intense out-of-the-box thinking and the creation of life long relationships,” commented Rajeev Kohli, CIS, joint managing director for Creative Travel.

The top direct selling company, Amway globally operates in over 100 countries and territories, embraces incentive travel as a cornerstone for the motivation & engagement of its Amway Business Owners. In its 58 years, Amway has consistently invested in incentive travel; it is a core element of its growth incentive plan and underlines its strong belief in the effectiveness of the strategy.

The Maldives served as a stunning backdrop for the Amway Europe & South Africa Diamond Conference 2017, a 200-guest, 5-night incentive program.

The event achieved all of Amway’s six Non-Cash Award objectives: enhance the business owner’s affinity to the brand, recognize top achievers, create a sense of aspiration, strengthen relationships with senior regional leadership, present a company report and latest products, and provide an extraordinary rewarding experience.

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