From Mexico to India: Don Julio, Renowned Tequila Brand, Makes its Debut
Diageo, the global leader in alcoholic beverages, introduces the prestigious Don Julio tequila to India, marking a significant milestone in the country’s luxury spirits market. With its rich heritage and Mexican excellence, Don Julio has long been the drink of choice for elite circles in film, fashion, music, and the arts worldwide.
The launch events in Gurgaon and Mumbai were vibrant affairs, attended by notable personalities including Harsh Varrdhan Kapoor, Nia Sharma, Pooja Gor, Anuradha Menon, and Dipannita Sharma. These gatherings celebrated the legacy of Don Julio and its deep-rooted Mexican heritage.
The legend of Don Julio began in 1942 when Don Julio Gonzalez established his first tequila distillery, La Primavera, in the Jaliscan Highlands of Mexico. With unwavering dedication, he perfected the craft of tequila-making, treating each agave plant as a cherished child. His meticulous process involved handpicking and hand-cutting agaves, ensuring unparalleled quality in every bottle.
For over three generations, Jimador families have continued Don Julio’s legacy, demonstrating mastery in agave cultivation and harvesting. Their devotion to Don Julio’s methods ensures the exceptional quality of each batch of tequila.
The arrival of Don Julio in India comes amidst a growing demand for luxury consumption, reflecting the preferences of discerning consumers who value superior quality. The portfolio introduced in India includes Don Julio Blanco, Reposado, Anejo, and the iconic Don Julio 1942.
Don Julio Blanco is favored for its citrus notes, perfect for cocktails like palomas and margaritas. Reposado offers mellow flavors with hints of citrus and spice, while Anejo presents a complex blend of aromas, including lime, grapefruit, and caramel. Don Julio 1942, a luxury icon, boasts a rich flavor profile with notes of caramel, chocolate, and tropical fruit.
Ms. Shweta Jain, Chief Business Development Officer at Diageo India, expressed excitement about the launch, stating, “Tiera de Don Julio celebrates Mexican culture and craftsmanship. It has been the preferred choice for luxury enthusiasts worldwide, and we are thrilled to introduce it to India. Don Julio’s meticulous crafting process ensures a sensory experience like no other, whether enjoyed neat or in cocktails. This iconic launch is set to redefine India’s luxury landscape.”
Don Julio Blanco and Reposado are currently available in select markets, including Haryana, Chandigarh, Maharashtra, and Goa, with Anejo and 1942 scheduled for release on December 18, 2023. As the ultimate drink of choice, Don Julio promises to elevate every celebration with its vibrant spirit and unparalleled quality.
