EaseMyTrip.com has signed a Memorandum of Understanding (MoU) with the Uttar Pradesh EcoTourism Development Board (UPETDB) under the Government of Uttar Pradesh. The MoU was signed in the presence of Mr Arun Kumar Saxena Minister of Forest and Environment, Zoological Garden, Climate Change and Mr Dayashankar, Mishra Minister of Ayush, Food Security, and Drug Administration Government of UP.
The objective of the MoU is to foster a strategic partnership aimed at elevating the promotion and development of tourism in Uttar Pradesh. This partnership will leverage EaseMyTrip’s extensive reach and technological expertise to highlight Uttar Pradesh’s rich eco-tourism offerings.
Under this collaboration, EaseMyTrip will actively promote all registered homestays in Uttar Pradesh on its online portal and execute a dedicated promotional campaign to position homestays as a distinctive and preferred accommodation option for travellers visiting the state. Additionally, EaseMyTrip will develop educational products related to bird sanctuaries, drawing insights from successful case studies such as Okhla Bird Sanctuary and Bharatpur Bird Sanctuary. These products will be promoted in schools, colleges, and other institutions through advanced tour guides.
EaseMyTrip will also curate and market bespoke tourism packages showcasing Uttar Pradesh’s unexplored destinations, cultural experiences, culinary delights, and traditional crafts. These packages will feature homestays as an integral component of the overall tourism experience and will promote the state’s tiger reserves, including Dudhwa, Pilibhit, Amangarh, and Ranipur Tiger Reserve. The UPETDB will actively support the promotion of microsites developed by EaseMyTrip on all relevant social media channels, leveraging its extensive reach and influence.
Sharing his thoughts on the partnership, Mr Rikant Pittie, Co-Founder of EaseMyTrip said, “We are excited to start this new project with the Uttar Pradesh Eco Tourism Development Board (UPETDB). Uttar Pradesh, with its rich history, popularity, and stunning natural beauty, hosts a plethora of underrated and unexplored destinations waiting to be discovered by more people. We are confident that our collaboration with the UPETDB will not only benefit both parties but also contribute significantly to the growth and enhancement of tourism across the state.”
Mr. Jaiveer Singh, Minister of Tourism & Culture, Govt of Uttar Pradesh shared his thoughts on the partnership, stating, “We are excited to partner with EaseMyTrip, a leading online travel tech platform in India. This collaboration leverages their extensive reach and technological expertise to bring greater visibility and accessibility to the diverse and rich eco-tourism offerings of Uttar Pradesh. We are confident that this partnership will drive significant growth and elevate UP as a premier destination for both domestic and international tourists.”
Mr. Mukesh Kumar Meshram, Senior IAS officer of Uttar Pradesh Cadre and the Principal Secretary, of the Tourism and Culture Department, Government of Uttar Pradesh & Director General, stated “Uttar Pradesh boasts numerous undiscovered gems awaiting exploration by tourists. Our collaboration with EaseMyTrip aims to enhance the visibility and accessibility of these diverse and rich offerings. This strategic partnership will not only drive significant growth but also position Uttar Pradesh as a preferred destination for travellers.”
Mr.Arun Kumar Saxena, Minister of Forest and Environment, Zoological Garden, Climate Change,“ We are delighted to partner with EaseMyTrip, a leading online travel tech platform in India. This partnership is targeted to use their extensive reach and technological expertise to enhance the visibility and accessibility of Uttar Pradesh’s diverse cultural and eco-tourism offerings. We aim to develop Uttar Pradesh as a leading ecotourism destination without damaging our natural resources, including the flora and fauna. We are confident that this collaboration will drive significant growth and firmly establish the state as a preferred destination for tourists around the globe.”
Uttar Pradesh has inaugurated the Eco-Tourism Development Board aimed at fostering sustainable tourism initiatives and promoting eco-friendly destinations across the state. The board’s primary objective is to ensure continuous enhancement of tourist facilities at eco-tourism sites, leveraging collaborative efforts across departments to elevate eco-tourism to new heights in Uttar Pradesh.
Eco-tourism in India is becoming popular, offering travellers the opportunity to explore the country’s rich biodiversity and natural beauty sustainably. From Kerala’s lush forests to Madhya Pradesh’s wildlife sanctuaries and the Himalayan region’s serene landscapes, India boasts numerous eco-friendly destinations.
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