Emirates Airlines is celebrating its 10th year of its Festival of Literature. Highlighting the importance of Literature in any culture and the power of reading as key to connecting with the world around us, the airline has been a key to the growth of the festival, which has become a mainstay on the Dubai cultural calendar.
The festival started in 2009 with 65 authors coming from 21 countries. Emirates was an airline that connected Dubai to 99 destinations with 127 aircraft in 2009. Since then, Emirates has carried over 1,000 authors to the festival from over 65 countries, enabling the festival to showcase inspiring line-ups of talks, workshops and performances featuring some of the best authors, thinkers and writers from all corners of the globe. Today, the airline serves 159 destinations in 85 countries and territories on nearly 270 aircraft.
This year, the airline will engage visitors to the Emirates Airline Festival of Literature with innovative on-ground experiences. Emirates’ on-ground activations will run from 2-3 March and 9-10 March at the InterContinental Hotel Festival City.